Sound Images
2019年，为推广新一季的音乐会，柏林爱乐乐团（Berliner Philharmoniker）邀请德国广告公司 Scholz & Friends 为其打造一套新的视觉概念。
Scholz & Friends 的设计团队将焦点放在了乐团最让人着迷的地方：独特的声音。他们制作了特殊的金属板，并将音乐家的乐器与金属板连接，当演奏声响起，板上的颗粒会遵循一定的轨迹变化。团队将金属板的颗粒变化摄制下来制作成动态海报，进行户外投放。
最终，这组被称为“Sound Image”的概念海报为乐团完美的声音赋予了视觉上的魅力。
项目信息
品牌/广告主
Berliner Philharmoniker
营销机构
Creative Agency 创意代理商
Scholz & Friends 柏林
参与者
奖项荣誉
2021
Cannes Lions
Design | Posters
Bronze
2020
NYF Advertising Awards
Print | Best Use | Newspaper/Magazine
Silver
2020
NYF Advertising Awards
Film Craft | Animation
Finalist
2020
NYF Advertising Awards
Outdoor | Products & Services | Media/Entertainment/Events
Finalist
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Design | Art Direction
Bronze
2020
NYF Advertising Awards
Outdoor | Best Use | Billboards/Installations/Posters
Finalist
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Art Direction
Finalist
2020
NYF Advertising Awards
Print | Products & Services | Media/Entertainment/Events
Silver
2020
The One Show
Design | Out of Home | Series
Bronze Pencil
2020
The One Show
Print | Craft | Printing & Production
Gold Pencil
2020
The One Show
Design | Innovation in Design
Merit
2020
The One Show
Design | Craft | Art Direction
Merit
2020
The One Show
Design | Craft | Animation
Merit
2020
The One Show
Out of Home | Billboards & Transit | Dynamic Billboards & Transit
Gold Pencil
2020
The One Show
Print | Craft | Art Direction
Gold Pencil
2020
The One Show
Print | Innovation in Print
Gold Pencil
2020
ADC Awards
Advertising | Art Direction | Press / Poster | Press / Print Advertising | Campaign
Bronze Cube
2020
ADC Awards
Brand / Communication Design | Posters / Billboard | Series
Bronze Cube
2020
ADC Awards
Advertising | Out of Home | Print / Electronic Billboard | Campaign
Bronze Cube
2020
ADC Awards
Advertising | Art Direction | Press / Poster | Poster Advertising | Campaign
Silver Cube
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