Behind the Music. Behind the Mac.
苹果在其英国 YouTube 频道“Apple United Kingdonm”上发布了一支新的“Behind the Mac”系列视频《Behind the music. Behind the Mac》，讲述了英国音乐人们创作的背后故事，特别记录了音乐人们利用 Apple Mac 进行创作、作曲、录音的艺术家。
这段短片采用简单的幻灯片风格，以黑白照片的形式重点介绍了多位英国艺术家。其中包括 Paul McCartney、David Bowie、Zane Lowe 等音乐人。
从卧室到录音室再到体育场巡演，英国音乐人都离不开利用 Apple Mac 进行创作。苹果旨在通过这支视频告诉大家，传奇的音乐也离不开音乐人的努力和他们使用的 Apple Mac。
视频背景音乐是由音乐人 Swindle 和 Rider Shafique，P Money，D Double E，Daley 合作的说唱歌曲 《What We Do》。苹果还为这些幕后故事制作了网站，该网站旨在推广 Apple Mac 以及适合音乐人使用的几款后期软件。
《What We Do》歌词全文
Do you, do I, do we
Ever stop to question why we do
What we do
For there are so many why's on this quest for truth
But you see the truth never lies
And they say that family cannot hide
And the honest truth is that
I see myself within youSo I ask, why the divides
Whether it's between shade or hue
Island pride, class, religion
Where one resides
For these post codes
We're ready to die
Die over bonds and ties
That are not as strong as the bond
That connects me to youI can relate to your struggle
I overstand the hustle
But it's the music that moves
Your sixteen bars are more powerful
Than the pull-upWe document the times and
Enlighten the confused
Unified to rhyme, the future is ours
As long as it's a future that we produce
Remember, we are still brothers
Whatever path we choose
We're still brothers so respect due
It's what we doThat's what we do
I used to roll in a gang
Begging it with open hands
Got a grip on life
Looking at building plans
Gotta make a home for the fam
She wants to go out
She wants to roll with her man
She wants to hold his handsWalk to the cinema everyone knows who I am
You ain't gotta cue up fam
Back in the day I was looking at Cripps like
Bra, that's too much beef
Then my little brother walks in my room like
Bra, you got all that free?
Shared all my money with family
'Cos they was there for me when I never had music beatsI thank those that saw me and wrote and said
Don't stop your music please
They already know
That's what we do
My occupation on the road
That's what we do
I'm coming through the radio
That's what we do
Sitting in the studio, yo, yo
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