护舒宝“为你数羊”互动App
近日，上海Leagas Delaney为护舒宝舒睡系列推出“为你数羊，助你好睡”Campaign，旨在扩大产品在香港和台湾的销量和知名度。
港台两地的职场女性工作压力大，经期受激素影响，睡眠质量普遍不高。结合产品的夜用特性，Leagas Delaney希望借这次推广，舒缓消费者情绪，给她们一夜好眠。
活动将“数绵羊”这一传统助眠方式带入了互动体验中，但用户无需亲自数数。只需通过手机端进入互动页面，不触碰手机，就不断会有可爱的绵羊跳出来，系统会自动帮你数羊。手机静置的时间越久，得到的绵羊数就越多，最后根据所计数的绵羊数排名送出试用好礼。
该互动在香港和台湾两地同时上线，短短十天内已获得4万多的点击互动量。截止目前，绵羊数已达到15万只，并还在不断增长中
护舒宝甜睡系列是香港销量第一的特长夜用卫生巾，1秒瞬吸，挑战0侧漏，在“那几天”为女性用户带来一夜好睡。
P&G’s Whisper – Count Sheep and Get a Good Night’s Sleep
It’s hard enough for the busy women of Hong Kong and Taiwan to get some rest at night. Let alone during their period. P&G Whisper wanted women to know that they’re here to provide a comfortable night’s rest no matter what time of the month.
Introducing “Counting Sheep” – a social and mobile campaign in collaboration with Leagas Delaney – putting a clever spin to the traditional method of counting invisible sheep, Leagas Delaney encourages you to activate the application on your mobile phone before going to sleep.
Once the app is activated, cute and cuddly sheep will begin to jump through the air, counting up one by one. Touch the phone, and the counter will reset! Every night, a leaderboard of who counted the most sheep will be posted on Facebook, and great gifts await those who are well rested!
Within 10 days of being launched, 40,000 users already participated in getting a better night’s rest. An interesting fact to add to the campaign so far: 150,000 sheep counted (and counting!)
P&G Whisper is Hong Kong’s Number 1 Night Time Feminine Hygiene product. 1 Second absorption for a 0 leak night.
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