Herbexpert Great Launch 本草优萃成功上市
DISCRIPTIONS:
中国第一个本草的洗发水本草优萃，为德国拜耳斯道夫旗下品牌，在中国成功上市。帝麦创意作为策略和创意公司，为品牌定位，创意和执行做了360度的推广和上市计划，取得成功。
Beiersdorf has greatly launched Herbexpert hair care in China in year2013 .
King Harvests as the strategy partner of Beiersdorf, we successfully
developed the new bottle shape designs for all products line, consumer
insight, products proposition, marketing research, digital plan and all
ATL including TVC,KV and BTL POSM and campaign activities.
In China organic has been trend in cosmetic field, and for herb, we know
already 2 herb brands in skin care, however, Herb Expert as the No.1
herbal hair care products in China market.
BRAND POSITIONING:
With Chinese Herb traditional intelligence to enrich hair extraordinary
from inside and outside to make hair natural and lasting beauty.
Herbexpert selected FINEST precious herb among thousands of TCM and selective precious herb nourishing essence by advanced technology to enrich hair extraordinary from inside and outside to enrich hair.
独一无二的阴阳开瓶盖设计
unique cap design with Ying Yang Tai ji concept
柔美的瓶身和瓶标设计
beautiful bottle and label design
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