Launch Branding: 8 Securities

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举报 2012-06

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Launch Branding: 8 Securities

Project Position: Project Manager

Creative Agency: Why Interactive

Description:

The 8 Securities corporate website and online launch campaign were created as tailor-made solutions to meet a client's specific needs. Not only is the website the first-ever trading platform with social networking features, helping clients to engage with their customers right away, it also looks smart, with an easy-to-use interface and a series of creative banner Ads to promote the client's branding identity and clearly deliver their message. We used a new technology, called Responsive Website Design (RWD), to make the whole trading flatworm fit-to-width of user's browsers. Less is more, we try to keep its branding into a simple & clean way to deliver powerful impression. The new branding launched successfully in the end with a good timing. Together, we also launched a Facebook social game to attract more target audience to join & make huge noise to celebrate this new-born.

My responsibilities:

Overall, project management for the whole process of its grand launch from digital side

-brainstorm the concept & execution with client & internal creative team
-set the production budget
-release the production timeline
-monitor the frontend development & UAT
-submit the design layout, QC with client (CEO and marketing manager) and polish the work with internal art team
-coordinate with online AD serving company to make the online promotion
-coordinate with media agent to release Banner AD
-work close with client's engine department to complete the deployment
-monitor the feedback/comment after the launch, stay fine-tune with production team

Achievement:

Not only the new branding was launched very successfully and get an outstanding reward from financial market, but also it finally turned out to be a retainer client. Clients respect our work and service pretty much and always looking forward to our next tailer-made creative. RWD and crazy online AD do achieve a lot of international awards:

- Webby Awards Official Honoree
- Davey Sliver Awards
- W3 Sliver Awards