IICG Shopping Centre Opening

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举报 2014-12

ADS has become the creative agency of IICG ( Inter IKEA Centre Group ) since June 2014. During the opening of Beijing LIVAT Shopping Centre ( IICG Shopping Centre ) 


Quick view at LIVAT BEIJING: IICG Beijing Shopping Centre is located in Xihongmen Commercial Complex, Daxing district, covering an area of 172,000 m², aiming to establish a one-stop super regional shopping centre with international standard. The project includes IKEA as unique anchor, hypermarket, international and domestic fashion retailers, substantial restaurants & cafes, electronics, sports, cinema and other entertainment venues, with 560 carefully selected international and national brands and more than 7,000 parking spaces. The whole project covers 207,000 m2 GLA, with IKEA taking 48,000 m². It will become the top one shopping destination in Beijing in the near future.


Quick view at IICG: Inter IKEA Centre Group (IICG), was established in 2001 and is owned by IKEA Group and Inter IKEA Group. From their headquarters in Copenhagen, Denmark, they manage over 1,000,000 sqm of retail space, 34 shopping centres in 10 countries - an area that will substantially increase with 6 new locations and yet another 15 projects in the pipeline.



项目信息
品牌/广告主
IKEA 宜家
IKEA 宜家

营销机构

Creative Agency 创意代理商
深锐广告 上海
深锐广告 上海

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