Swarovski: 2014闪耀你的360度互动装置

数英评分

收藏5 评论

举报 2014-12

扫描,分享朋友圈

每年圣诞节，施华洛世奇都会在各城市地标搭建风格各异的圣诞树，一年一度的圣诞树亮灯仪式已成为施华洛世奇品牌全球标志性庆典，今年我们为品牌带来“闪耀你的360度”互动活动，线上线下同时传播，助力品牌成为圣诞季的焦点与话题。

活动同期在上海和成都人流最密集的商场进行，用户完成拍照后去商场施华洛世奇完成简单注册，即可通过扫描手中二维码卡拿到并分享自己的360度炫酷靓影。整个流程非常简单便捷，每天有近百人参加拍照并被引导至店铺，最终有近万人参加了活动，近90万个微信微博分享。

Every year for christmas, Swarovski Christmas trees can be seen in front of different landmarks in different cities. With the lighting up event of the tree, it has become the global ceremony for the brand. For this special event, we leaded the project to foster this spirit to every participant by designing and producing the “2014 Sparkling Christmas” 360º digital campaign.

The digital campaign had an online & offline publicity, which helped Swarovski to enhance their brand image and become the highlight attraction during the Christmas season.The event was held in high traffic shopping mall around Shanghai and Chengdu at the same time.

Everyday hundred of people were attracted to take a 360º video. In order for them to receive the video, each participant collected a QR code with which they had to go to the Swarovski boutique to register with their information to retrieve their video afterwards. With this method, the user flow was easily managed and intrigued people to leave their information to Swarovski.