2020上海国际马拉松互动体验
Nike于2020年11月05日-12月09日，在NIKE淮海中路客户体验店中以及上马体博会的现场，以2020年上海国际马拉松为主题打造的“上马接力赛”活动，Wonderlabs非常荣幸受邀，设计制作了此次试穿互动体验。
From November 5th to December 9th, 2020, Nike organized a "上马接力赛" event with the theme of the 2020 Shanghai International Marathon in the NIKE Huaihai Store and Shanghai Marathon Expo. Wonderlabs is very honored to be invited to design and produce this interactive experience.
一年一度的上海国际马拉松在11月29日开跑。在运动成为人们主流生活方式的当下，马拉松已成为人们体验城市魅力的重要渠道。但在今年这个特殊的年份，上海国际马拉松大幅缩减了参赛规模，令众多跑者无缘参与神往的赛事。
The annual Shanghai International Marathon starts on November 29th. With sports becoming the mainstream lifestyle, marathons have become an important channel for people to experience the charm of cities. However, in this special year, the Shanghai International Marathon has significantly reduced its scale, which has prevented many runners from participating in the event.
在这个属于上海跑者的季节，为了让无缘上马的跑者也能够参与到上海国际马松中，NIKE淮海中路客户体验店用趣味十足的方式邀请每一位跑者加入“上马接力赛”的互动体验。
In this season of Shanghai runners, in order to allow runners who have missed the opportunity to participate in the Shanghai International Marathon, the NIKE Huaihai Store invites every runner to participate in the interaction of the "上马接力赛" in a fun way.
我们在本次互动体验设计中非常关注交互环节，从跑步机的体验感，人与跑步机的互动，人与人之间的互动，从而让跑者在体验跑步机互动游戏体验上海的独特街景的同时，也能更好得体验鞋子带来的脚感。
In this design, we paid great attention to the user interactive experience, from user’s feeling on the treadmill, the interaction between the user and the treadmill, and the interaction between different users, so that the runners can experience the unique streetscape of Shanghai via the interactive game on the treadmill. At the same time, they can better experience the foot feel brought by shoes.
同时为了给前来体验的跑者尽可能还原上马的体验，Wonderlabs与SHVFS（上海大学温哥华电影学院）联动合作，以3D建模技术还原上海马拉松路线的街景。
At the same time, in order to restore the experience of the Shanghai Marathon as much as possible for the runners, Wonderlabs cooperated with SHVFS (Shanghai University Vancouver Film School) to create a 3D virtual street scene of the Shanghai Marathon route.
Wonderlabs他以成熟的技术和丰富的经验提供了硬件技术、质量控制，以及人物动画设计和UI界面等从技术&设计到质量的支持。搭配SHVFS的学生们在模型制作上年轻的创造力，高度还原了2020年上海国际马拉松赛道，让原本乏味的跑步机变得趣味十足。
With mature technology and rich experience, Wonderlabs provided hardware technology, quality control, and character animation design and UI interface support from technology & design to quality. With the young creativity of SHVFS students in model making, the track of 2020 Shanghai International Marathon is restored and the boring treadmill becomes full of fun.
对品牌和我们来说，“上马接力赛”是一次全新的突破，比起传统的跑步，上马接力赛的互动跑步游戏链接了品牌、传统的跑步运动与国际赛事，造就了更强的互动娱乐性与更低的赛事参与门槛，为更多人了解品牌、体会耐克的跑步文化提供了新的形式。
For the brand and us, the "上马接力赛 " is a new breakthrough. Compared with traditional running, the interactive running game on 上马接力赛 links the brand, sports and international events, creating a stronger interactive entertainment and lower entry barriers. It also provided a new way for more people to understand the brand and experience Nike’s running culture.
Client: NIKE
团队介绍 / Team introduction:
Account Director: Allen Ren
Project Manager：Tede Gu
Software Engineer: Piky Xu，Ruilin Ma, Wenkai Fang
Animation Designer: Yann Eldin
UX&UI Designer: Xiaolong Wang
Project Producer: Fangmin Chen
特别感谢 / Special thanks:
Big thanks to NIKE for this collaboration.
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