Burberry Interactive Artistic Window Display
Burberry深圳全新社交零售精品店于2020年7月31日隆重开幕，此间精品店承袭Burberry一贯的创新精神，意在为消费者带来融合线上和线下的数字化沉浸零售体验。
The Burberry Shenzhen's brand-new social retail boutique grand open was on July 31, 2020. This boutique inherits Burberry's consistent spirit of innovation and aims to bring consumers a digital immersive retail experience that integrates online and offline.
Wonderlabs非常荣幸受邀为店铺制作互动艺术橱窗装置。这个由648个镜面组成的装置，坐落于店铺入口处，镜面的动态变化形成水波般的起伏效果，吸引观众驻足停留。
Wonderlabs is very honored to be invited to produce an interactive art window installation for the store. The kinetic installation consisting of 648 mirrors is located at the entrance of the store, the dynamic movements of the mirrors form a wave-like undulating effect, attracting passing pedestrians to stop and stay.
装置会与每一位过往的行人发生互动，每当有人靠近时，装置效果会随着观众的身体语言而变化，观众形态以优美的粒子呈现，构成颇具艺术感的互动体验。
The installation will interact with every passing pedestrian. Whenever someone approaches, the effect of the installation will change with the body language of the audience. The appearance of the audience is presented with beautiful particles, forming an interactive experience with an artistic sense.
Behind the Scene
在满足彰显超高工艺水准外观的前提下，Wonderlabs团队还面临的挑战是要在狭小的空间里让电气、机械、结构等部件紧凑合理摆放，并便于检修替换。
The ultra-visual aesthetic requirements allocated slim walls leaving very little space for mechanics and electrical systems so the design of strong structural elements and easy to install and maintain mechanical, electrical and control systems was a challenging endeavor.
Client: Burberry
团队介绍 / Team introduction:
Account Director: Zy Hu
Technical Director: Chengliang Dong
R&D Director: Matthew Deblock
Software Engineer: Piky Xu
UX&UI Designer: Elaine Song
Installation Designer: Robin Andersson
Project Executive: Eric Jiang, Jian Song
特别感谢 / Special thanks:
Big thanks to Burberry for this collaboration.
本文章内容由wonderlabs原创，如需转载请注明原创出处，谢谢！
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