2021 OPPO RENO 5 PRO Online Launch 海外线上发布会
2021 OPPO RENO 5 PRO 线上发布会
Live the Infinite: Oppo Reno 5 Pro Online Launch
以“Live the infinite”为主题，OPPO RENO 5 PRO于2021年01月18日在海外（印度）正式发布。秉承“科技为人，以善天下”的品牌信仰，我们为发布会以下环节：展示强大AI摄像功能、革新5G技术、新颖的设计理念、新产品EncoX耳机发布、价格公布这5大个场景，创意设计并制作了高级感与科技感并重的AI场景和动画。用视觉设计生动诠释了“解锁科技创新带来新体验，实现让每个人都能释放无限的想象力和创造力”。
We helped Oppo launched its Reno 5 Pro in India with an online launch, focusing on its upgraded videography features, primarily its AI highlight video feature, its borderless screen and design, as well as pushing its external earpiece, the OPPO Enco X. Our story with Oppo Reno 5 Pro is about boldness, the courage to push beyond borders, and the willingness to open up to infinite possibilities.
开场视频 The OPENING 创作理念
为展示OPPO RENO系列高感曲面的领先拍摄技术以及能激发无限创造力的相机功能卖点，开场视频用代表着光滑设计感的透明缎带与手机和手机镜头共舞的形式生动呈现。
To showcase how the Reno Series is the forefront of pushing boundaries and bringing the magic of technology to users, glassy transparent visuals, which represented sleek design, were twined with the smartphone and bounder less video recording.
AR视频内容：AI ULTRA NIGHT & HDR 创作理念
为了体现AI视频增强技术“无惧明暗，拍的好看，一键开启后智能识别光线场景”的功能，我们通过同一场景不同时刻的转换，用白天的场景体现了LIVE HDR视频算法为逆光美景保驾护航的功能，用暗光的场景体现“月光夜景算法为夜色增光添彩，层次分明”的功能。
To accurately reflect the video quality enhancement capability through Ultra Night Video algorithms and Live HDR algorithms functions, we set up a scenario but happened in two different scenario, daytime and dark night algorithms functions, to show up an immersive clear image capture moment.
AR视频内容：5G AR MOMENT 创作理念
通过线性快速流动的特效，还原5G功能“极速体验，快到离谱”的特点。
For 5G AR moment, rapidly flowing optical fiber were used to showcase the speed of new era of 5G revolutions.
AR视频内容：DESIGN: RENO GLOW 创作理念
为了生动地还原RENO GLOW 犹如星河入梦般光芒闪耀的独家星钻工艺，我们为RENO GLOW的出场设计了一个漫天星河的舞台，进一步强化RENO GLOW细腻、闪亮的特性。后来采取了客户希望简洁明了的建议，将满天星河去掉，留下具有科技感和高级感的舞台辅助RENO GLOW亮相。
A sparkling galaxy was design while AR DESIGN part started to vividly showcase how RENO GLOW series echo the boundless nature of the cosmos with different shimmering and elegant color.
AR视频内容：ENCO X 耳机 创作理念
我们通过利用模拟声波律动的效果，形象地呈现ENCO X “声学旗舰，听见灵感，一键降噪，带来沉浸式体验”的画面感。
Diffuse waveform which represents sound wave was used to demonstrate how EncoX EarPods fully immerse the users in sound and bring them the best auditory experience imaginable.
【END】
CREDITS：
Client：OPPO
Leading & Creative Agency：GPJ
Content Produced by Spectro Visuals
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