GAC NE未来科技奇妙夜线上AR发布
GAC NE未来科技奇妙夜线上AR发布
GAC NE futuristic fantastic Night Online AR Launch
通过虚拟舞台场景穿越的制作方式,菱视SPECTRO为GAC未来奇妙夜制作了全场景沉浸式AR内容,展示全新的个性与科技并重的新一代智能SUV-广汽新能源AION V。本次发布会以符合广汽品牌形象的科技化、未来感作为主调性,我们在设计线上AR舞台时,使用了简洁、明亮,并具有未来设计感的场景。
A futurist and intelligent GAC Night held on April 27th, launching the brand new energy automobile AION V. The immersive online launch event introduced and exhibited several distinctive car characters and the intelligent functions through smoothly switching different virtual stage scenarios. In order to match the futuristic and intelligent theme, the minimalistic online stage design makes the scenarios feel more dimensional and futuristic.
舞台效果 The Stage
出车视频 Car Reveals Video
为了给观众带来更直观,更具冲击性的影像,出车视频多角度地展示了埃安V在充满科技感与未来感的隧道中飞驰地场景,直观地向观众展示了新车的卖点。
To impressively shown the distinctive characters and functions of the new AION V, multiple cameras displayed the speedy car when it drove pass the virtual high-tech tunnel in the car reveal video.
功能视频 Technical Function Videos
在4组功能视频中,为了最大程度还原广汽新能源埃安V新搭载的智能循迹、高速公路自动驾驶、超窄车位自动泊车、雨天坡道自动泊车的功能,该环节视频设计了4个的虚拟场景,演绎了埃安V在突发紧急事件中呈现出的最真实和智能的反应。
Four scenarios were built up in function videos to multiply showcase AION V’s intelligent functions and rapid reaction when handling various emergencies, such as intelligent tracking function, highway auto driving, as well as auto parking in narrow parking space and raining day.
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CREDITS
CLIENT : GAC
AGENCY : ENVISION
CONTENT PRODUCED BY : SPECTRO VISUALS
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