携手 Havas 法国,肯德基近日推出一支题为《 Crispy 酥脆》的广告片,将肯德基老爷爷的「炸鸡」过程,配上了动感十足的 BGM。咔哧咔哧,挺带感的。
Crispy
BGM 响起。
袖子捋好,弹一弹衣服上的面粉灰,您的 KFC 老爷爷已整装完毕!
从冰箱里拿出腌制好的鸡肉,一个侧踢关上冰箱门。没毛病!
双刀霍霍向鸡肉,覆盖上面粉,再撒上秘制调料。
眼镜里反射出炸鸡的光。一口咬下,声传千万里。
备餐完毕。门口的年轻人,准备好为这口酥脆燃烧吧!
Credits
Advertising Agency: Havas Paris, France
Creative Director: Christophe Coffre
Art Director: Jordan Molina
Copywriter: Ludovic Miege
Print and digital Art Directors: Didier Richarth, Jean-Yves Del Volgo, Robin De Haro
Strategic planners: Romain Roux, Samia Gauvard
Account managers: Patrick Lecerf, Caroline Su, Aymeric Valadas, Claire Bouvet
Production: Carine Petit, Géraldine Tisserant
Head of Social Media: Ludovic Chevallier
Social media Creative Director: Leah Morse
Social media art director: Juanita Arenas Pedraza
Social media copywriter: Nathan GregoirR
Community manager: Pierre Le Damany
Production: ICONOCLAST
TV Producer: Benjamin Besnainou
Realization: Vincent Lobelle
Producer: Jean Duhamel
VFX: Poster
Post-production manager: Cyril Bourdesoulle
Post-production: Poster
Sound Post-production: HRCLS
Sound Post-production: Ivan Jovanovic
Sound producer: Alexis Venot
Music composition: HRCLS
Culinary stylist: Valery Drouet
TV Producer: Ingrid Vasseur
Art buying: Sylvie Gazaix
Production: Mad Agency
Realization: Pepe Lansky
Photographer: Charly Deslandes
Producer: Jimmy Halfon
VFX: Reepost
Post-prod manager: Antoine Daubert
Post-production: Reepost
Sound Post-production: HRCLS
Chief Operator: François Starr
Culinary stylist: Valery Drouet
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