奔驰G350发布暨2020天地即征途启动仪式
任时光荏苒，唯传奇永恒
奔驰G350发布暨2020天地即征途启动仪式
Mercedes-Benz G 350 Launch
and SUV Journey 2020 Kick-off
2020年9月6日，奔驰G350在敦煌发布。本次发布会选址在一个前有大漠风沙千年呼啸，后有莫高窟大盛通融之地，完美地衬托出奔驰SUV家族“征服四方”的魄力。今年，天地即征途启动仪式加入了全新G级越野车，丰腴了奔驰SUV家族生来探索世界，解锁不拘于时代视野的特性。
Mercedes Benz G350 launch and SUV journey 2020 kick-off held in Dun Huang where it is a historical and cultural place with abundant of ancient Chinese art and frescoes. It perfectly matches Mercedes Benz SUV family’s features, showing its strongest characters, and the power to discover and absorb the multifaceted world.
开场视频 The OPENING
在开场视频的设计中，菱视为发布会创作了一场极具西域风情的视觉盛宴。为了更好地展示敦煌文化，创意组前期对敦煌文化、元素、不同时期色泽的变化等，进行了大量的研究。配合飞天舞蹈的演绎，最终将这个褪色千年的古老文化，重新鲜活地呈现在大屏之中。
The concept of the opening video referred to the culture of Dun Huang Mogao Grottoes. In pre-production period, in order to eventually present a vivid and prosperity Dun Huang dynasty, SPECTRO creative team did a plenty of researches on the western region grottoes such as the symbol of the grottoes culture and the change of the colors and tones in different periods.
出车视频 The Car Reveal
G350发布环节最大的亮点是将敦煌画师的现场作画还原到大屏幕上，让新车首先在画中亮相登场。在打破二维的枷锁“冲”出屏幕后，再来回“穿梭”于画与现场之中，大气呈现G Class“传奇再临”的风范。该环节是本次发布会视频创作的重点和难点，包括前期与敦煌画师讨论构图并以最佳方式呈现动画、逼真地在大屏上还原新车的每一个细节、以及CG车与真车交汇点的完美衔接的计算等。
The most significant part of the event is car reveal. For impressing the audience at car launch moment, the 3D animated G350 was firstly shown on the screen, then the 3D car had a rapid off-road driving performance and rushed out of the screen from the painting by coherently dovetailing a real G350 at the edge, which made G350 look “alive” from the screen.
work in process - 3D car model
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CREDITS
CLIENT : Mercedes Benz
AGENCY : ACTIVATION EVENTS
CONTENT PRODUCED BY : SPECTRO VISUALS
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