此前，汉堡王用一个“发霉的汉堡”力证自家的食材新鲜安全，不添加人工防腐剂。近日，墨西哥汉堡王携手创意代理商We Believers，推出了一支广告片《The Naturals vs. The Artificials》，再次强调产品的「天然」。
The Naturals vs. The Artificials
夜晚，一群新鲜的食材全副武装，闯进餐厅。抄起武器，对着苯甲酸钠（Sodium Benzoate ）、谷氨酸钠(monosodium glutamate)、聚山梨酯(polysorbate)等人工添加剂一顿拳打脚踢。
伴着电影配乐家Alexis Estiz编写的旋律，天然食材小分队将这些添加剂一把火烧尽。汉堡王表示：“很抱歉没有更早消灭他们，而今后你再也不会在我们的食品里看见它们了。“
Credits：
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Patricio Elfi, Joaquin Espagnol
Head of Art: Diego Grandi
Head of Production: Marcia Jaes
Head of Planning: Marco Vega
Head of Client Services: Jose Quijano
Director of Operations: Natalia Gamarra
Brand Director: Nallely Recinas
Project Manager: Caterina Malpica
Creative Coordinator: Rocio Fernandez Sasso
Production Company: LANDIA
Directors: Robert Llauro, Agustín Alberdi
Executive Producer: Thomas Amoedo
Producer: Claudia Del Bosque
DP: Joseph Pardo
2nd Unit DP: César Echeverría
AD: Jerry Garay
Art director: Rocio Gonzalez
Wardrobe: Marina Slobodianik
Stunt Coordinator: Bucio
Special FX: Arvizu
Character Design Organic: Roy García
Character Design Artificial: Julio Azamor / La Posta
Editorial / Post-Production
Editor: Diego Panich
Post-Production & VFX: La Posta
Post-Production Coordinator: Samantha Castro
Music & Music Publisher: Pickle Music
Composer: Alexis Estiz
Sound Design & Mix: Pickle Music
Executive Producer: Alexis Estiz
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