英国多芬：医护人员的满脸勒痕，别样美
新冠疫情爆发时期，英国多芬向医院和医疗中心捐赠了大量护理产品和防护设备来表达支持，并发布广告片《Courage is Beautiful》，短片由团队在网络上搜集的抗疫医护人员的照片组成，他们因长期佩戴防护设备而在脸上留下印迹和伤痕，却依然目光坚定，多芬以此来致敬医护工作者的勇气之美。
Courage is Beautiful
项目信息
品牌/广告主
Dove 多芬
营销机构
Creative Agency 创意代理商
Ogilvy 伦敦
参与者
奖项荣誉
2022
CLIO Awards
Creative Effectiveness | Product/Service
Grand
2022
The One Show
Creative Effectiveness | Creative Effectiveness | CSR
Silver Pencil
2021
Cannes Lions
Print & Publishing | Social Behaviour
Gold
2021
Cannes Lions
Print & Publishing | Corporate Purpose & Social Responsibility
Grand Prix
2021
Cannes Lions
Outdoor | Other FMCG
Silver
2021
Cannes Lions
Industry Craft | Outdoor
Gold
2021
Cannes Lions
Film | Social Behaviour
Silver
2021
Cannes Lions
Film | Viral Film
Bronze
2021
Cannes Lions
Industry Craft | Outdoor
Grand Prix
2021
Cannes Lions
Outdoor | Social Behaviour
Gold
2021
Cannes Lions
Print & Publishing | Other FMCG
Silver
2021
D&AD Awards
Advertising | Press & Outdoor | Poster Campaigns
Graphite Pencil
2021
D&AD Awards
Advertising | Press & Outdoor | Press Campaigns
Yellow Pencil
2021
D&AD Awards
Craft | Photography | Portraits
Graphite Pencil
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