对于许多跨性别者和非二元性别者来说，当他们卡上的姓名与真实身份不符时，经常会发生骚扰、攻击或拒绝服务等负面经历。面对这一状况，万事达卡“True Name”计划，允许跨性别者和非二元性别者在卡片上使用他们选择的名字，而不是法定出生姓名。
长期以来，万事达卡一直是积极推动LGBTQ+平等的倡导者，2019年还曾推出“彩虹街”来表达对这一群体的支持。
True Name
项目信息
品牌/广告主
MasterCard® 万事达卡
营销机构
Creative Agency 创意代理商
McCann 麦肯
参与者
奖项荣誉
2021
Cannes Lions
PR | Market Disruption
Gold
2021
Cannes Lions
Direct | Consumer Services / Business to Business
Gold
2021
Cannes Lions
Creative Strategy | Market Disruption
Bronze
2021
Cannes Lions
Brand Experience & Activation | Market Disruption
Grand Prix
2021
Cannes Lions
Brand Experience & Activation | Customer Acquisition & Retention
Silver
2021
Cannes Lions
Brand Experience & Activation | Launch / Re-launch
Silver
2021
Cannes Lions
Creative Business Transformation | Product
Bronze
2021
Cannes Lions
Direct | Challenger Brand
Bronze
2021
Cannes Lions
PR | Consumer Services / Business to Business
Silver
2021
D&AD Awards
Advertising | PR | Public Affairs
Graphite Pencil
2021
D&AD Awards
Advertising | PR | B2C
Graphite Pencil
2021
D&AD Awards
Advertising | Experiential | Community
Black Pencil
2021
D&AD Awards
Advertising | PR | Product Launch
Graphite Pencil
2021
D&AD Awards
Advertising | PR | Integrated
Wood Pencil
2021
LIA
Branded Entertainment | Social Awareness
Bronze
2021
LIA
Transformative Business Impact - Commercial Transformation | Customer Experience
Finalist
2021
ADC Awards
Advertising/Innovation / Direct
Bronze Cube
2021
ADC Awards
Advertising/Design for Good / Advertising / Single
Silver Cube
2021
ADC Awards
Product Design/Design for Good / Product Design
Gold Cube
2021
ADC Awards
Product Design
Best in Discipline
2021
ADC Awards
Advertising/Out of Home / Point of Purchase
Silver Cube
2021
ADC Awards
Brand / Communication Design/Innovation
Silver Cube
2021
ADC Awards
Experiential Design/Design for Good / Experiential Design
Merit
专业评分
专业评分已截止
评论
评论
推荐评论
全部评论（6条）