忙碌一天，有什么能比回家吃上一口零食更治愈呢？但如果你家有萌娃，那你心爱饼干的最终归宿可就不好说了。
近日，一位家长在推特上向奥利奥求助：“我的孩子偷吃我的奥利奥（薄脆版）。”一向有求必应的奥利奥随即推出了#ThinsProtectionProgram (保护薄版奥利奥计划）
奥利奥与服装公司Hanes、福特汽车Ford、生活类杂志BetterHomes&Gardens、冷冻蔬菜品牌GreenGiant合作，将饼干的外包装进行了改造。这些伪装过的饼干可以自然融入不同的环境，再也不用担心熊孩子会找到了。
Oreo×Hanes，三件T恤的组合
Oreo×Ford，汽车用户手册
Oreo×BHG，书架上的杂志
Oreo×GreenGiant 冰箱里的冷冻蔬菜
奥利奥还邀请网友们分享属于自己的奥利奥饼干藏匿小技巧。除了网友的热烈参与，#ThinsProtectionProgram还引来了宜家、Xbox等品牌与其互动，大家竞相展示自己的创意。
AXE
IKEA USA
Xbox
项目信息
品牌/广告主
Oreo 奥利奥
营销机构
Creative Agency 创意代理商
THE COMMUNITY, Miami
参与者
奖项荣誉
2022
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2022
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2022
NYF Advertising Awards
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2022
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Silver
2022
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DIRECT: CRAFT | Art Direction
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2022
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Finalist
2022
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2022
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2022
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2022
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2022
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2022
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2022
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2022
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2022
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2022
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Silver Cube
2022
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