携手创意代理商 DentsuMB,可口可乐推出 ‘real magic’ 主题营销的又一部新作:
圣诞节来临之际,一部 3 分钟TVC里,小男孩用纸盒做出长长的奇幻烟囱,迎接圣诞老人投射的礼物,更在邻里之间传递爱。
暖哭!
Coca Cola: Chimney
小男孩与妈妈搬进新公寓,家里没整好,邻居奶奶还有点怪。
电视机里播放着圣诞老人从烟囱里投射礼物的画面,可是家里并没有烟囱,怎么办?
小男孩望着妈妈的废纸箱,“有了!”
一节一节徒手粘粘,烟囱居然越来越长!
公寓楼里的全体住户都来帮忙,纸烟囱穿越邻里,横跨整栋楼。
就连保安大哥都激情献上最后一枚来自可口可乐的纸盒。
第二天清晨,礼物顺着烟囱悄然而至,落在男孩家的窗口。
也有一份礼物,顺着纸烟囱降落在了邻居奶奶的窗口。
来吧,这个圣诞节,聚在一起,感受魔法,感受爱。
CREDITS
Coca-Cola: Real Magic at Christmas
Agency: dentsuMB UK
CCO: Simon Lloyd
Creative Director: Sarah Bamford
Creative Team: Joe Stamp, Tom Prendergast
Business Director: Tom Adamson
Senior Account Director: Jenna Livesey
Account Director: Raffi Churcher
Project Manager: Michelle Lemon
Agency Producer: Helen Powlette
Print Producer: Gemma Hose
Production Assistant: Callum Sharp
dentsuMB UK CEO: Gareth Collins
dentsu UK & EMEA CEO Creative: James Morris
dentsu Americas Chief Client Officer: Ida Rezvani
Production Company: Rogue
Director: Sam Brown
Producer: Polly Ruskin
EP: James Howland
Director of Photography: Ben Fordesman
Production Designer: Andy Kelly
Editor: Paul Hardcastle
Editorial House: Trim Editing
Post-production: Selected Works
Post Producer: Polly Kemp
Music Arranger: Chris White
Music Composer: Robert B Sherman, Richard M. Sherman
Music Supervisor & Producer: Sian Rogers
Music Supervisor: Joshua Gibbard
Production Assistant: Chris Christoforou
Music Company: SIREN
Recording Studio: Abbey Road, studio 1 with the London Metropolitan Orchestra
Engineer: Paul Golding
Audio post-production: Factory
Sound Engineer: Anthony Moore & James Utting
Producer: Deborah Whitfield
Post House: Selected Works
VFX 3D: Francois Roisin
VFX Supervisor: Wes
Animation: Hocus Pocus – Justin Lowings
Exec producer: Alex Fitzgerald
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