内外兼修 朗仕风范：LAB SERIES天猫旗舰店上线 直播变“型”记
近日，雅诗兰黛集团男士专属护肤品牌朗仕（LAB SERIES）官方旗舰店正式上线。ACTIVATION NODEPLUS为朗仕制作了电商平台主视觉创意之外，更为其玩起了时下最流行的直播，将营销和销售在电商领域完美结合。
Recently, the men's skin care brand of The Estée Lauder Companies, LAB SERIES officially launches its TMALL flagship store. The visuals of the e-commerce platform have been designed by ACTIVATION NODEPLUS, in addition, it is at the scene, utilizing popular live broadcast into online business, which is the perfect combination of marketing and sales.
当下，网红有多火，直播有多热，自不必多说。朗仕携手GQ Studio以及天猫带来一场型男大变身的直播，ACTIVATION NODEPLUS力邀冷面厨神刘一帆和犀利名媛姜思达，为他们进行一番“内外兼修，朗仕风范”的改造。一众网络红人还受邀亲临现场进行直播，画面在个人和舞台切换，既满足了网红粉丝的需求，也将品牌精神传递给更多线上观众。
Due to the wide popularity of the online live broadcast, LAB SERIES joined together with GQ Studio and TMALL, to live stream the transformations of modern men. ACTIVATION NODEPLUS invited well-known Chef Liu Yifan and social celebrity Jiang Sida, to be transformed by LAB SERIES, allowing us to see the unknown sides of Yifan and Sida. A number of hot bloggers were invited to give live coverage of the event, with the switches between the mobile screens and the main stage. This provided an intimate interaction for online fans, as well as conveyed brand spirit to even more internet viewers.
是当我们还以为直播仅仅是用手机镜头来记录的时候，ACTIVATION NODEPLUS为朗仕呈现的是一场真正专业的线上直播——3台专业摄像设备做全景+近景切换，考究的布置、灯光与舞美配置，力求在直播中呈现出最优质的画面效果。除了两位嘉宾的精彩大改造外，直播全程还为天猫的观众们精心准备了问答环节与惊喜好礼，线上与线下联动，互动性与娱乐性兼具。
Instead of the typical online live broadcast via mobile phones, ACTIVATION NODEPLUS presented a genuine one for LAB SERIES, and leveraged three professional cameras to switch panoramic and close-up views, fine stage decoration and lightings for both the best quality of the live streaming, and various dimensions of the event. TMALL viewers were also constantly entertained and surprised by the online to offline interactions and giveaways.
一个从铁血教头化身微笑暖男，一个由华丽名媛变为翩翩绅士。两场改造挑战打破了人们对他们的固有印象。从护肤到服装，由生活方式到改造理念，朗仕全方位解读当代精英男士的生活各个方面，将直播现场内外兼修朗仕风范的清凉之风，也吹向网络世界。
One is an iron-willed coach who embodies warmth, while another socialite epitomized a graceful gentleman. The two transformations challenged our preconceived impressions. From skincare to clothing, from lifestyle to transformative ideas, multiple-aspect lifestyle of modern elite men has been scattered across the stage to the virtual world.
刘一帆
姜思达
LAB SERIES朗仕官方天猫旗店
现已盛大开幕 礼遇非凡
男士魅力
从此厚积薄发
部分图片来自GQ
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