雪佛兰(Chevrolet)携手创意代理商 Commonwealth//McCann,在 2021 年年末送上一则飙泪祝福影片《Holiday Ride》。
Chevrolet:Holiday Ride
一位老人,只能在圣诞季于满是灰尘的旧车库里,抚摸着这台 1966 年款雪佛兰羚羊(Chevy Impala),一边思念已故妻子。
女儿见状,便邀请当地修车师傅,花费了一番气力,帮忙一同将老车翻新。
在吉他声的伴奏下,无需太多语言,人与车满满的情结与回忆扑面而来,爱将永远存续。
这部 4 分钟短片由执导过《国王的演讲 The King’s Speech》和《丹麦女孩 The Danish Girl》的获奖导演 Tom Hooper 掌镜。
Credits
Steve Hill – VP, Chevrolet
Steve Majoros – VP, US Marketing, Chevrolet
Anthony Johnson – Chevrolet Cars & Crossovers Marketing Director
Todd Brown – Manager, Chevrolet Brand Strategy, Adjacencies, and Diversity
Jaclyn Vanderheyden – Assistant Manager, Chevrolet Brand Strategy, Adjacencies, Diversity, Malibu and Spark
Rachel Hutton – GM Legal
Erica Price – GM Legal
Commonwealth//McCann
Matt Canzano – Chief Creative Officer – Global Markets
Gary Pascoe – Chief Creative Officer – North America
Grant Theron – CEO, Commonwealth//McCann
Nick Allen – Creative Director
Annie Zack – Associate Creative Director
Miya Petrovic – Director, Creative Operations
Jeff Beverly – EVP, Global Director of Content
Paul Renusch – Director of Broadcast Production
Kelly Balagna – Executive Producer
Chris Ott – Freelance Producer
Julie Daniels – Group Account Director
Molly Fox – Account Director
Julie Peterhans – Associate Director – Business Management
Vanessa Smith – Senior Business Manager
Stacy Swann – Associate Director -Talent Affairs
Jennifer Hopkins – Talent Affairs Manager
Jeanette Foy – Associate Director, Global Legal Compliance
Tania Bennett – Legal Clearance Manager
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