LA PRAIRIE SKIN CAVIAR CAMPAIGN 2019-2021
LA PRAIRIE SKIN CAVIAR
The caviar masterpiece remastered with caviar premier.
As the hero product category of La Prairie ,the skin caviar constantly break through itself while being praised widely. Over the past 2 years, we have built close relationship with the brand on the concept and content development of product, helping to show the timeless pursuit of the brand.
· From Luxe Cream to Luxe Eye Cream, we followed the concept of “The caviar masterpiece remastered with caviar premier” to interpret the unique status of the skin caviar , from the rich caviar to the swiss science and an experience that envelops the sense of touch, scent and sight in its indulgence.
· For the launch of new foundation product-SKIN CAVIAR ESSENCE-FOUNDATION, we proposed the concept of #精妆奢养 臻美天成# after analyzing the pursuit of natural complexion and delicate carry-on habit of current target audience. We helped to display La Prairie’s exclusive foundation art through conveying a sublime blend of caviar science and colour artistry.
· SKIN CAVIAR EYE LIFT, one of the most important new products in Chinese market, except for delivering lifting and firming efficacy, we focused more on the dual-chamber design enriched with Caviar Premier and La Prairie’s Exclusive Cellular Complex, which opened a new chapter in the Skin Caviar legend—the gaze Is reawakened, specially for the whole eye area, including brows.
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