来自汰渍洗衣液2017超级碗广告，广告中请来前橄榄球员现知名橄榄球评论员的Terry Bradshaw，只见他在转播的时候衬衫上面沾染了污渍，于是满世界跑去找解决办法，还上了世界头条新闻
最后撞进了演员Jeffrey Tambor的家里，Jeffrey 帮忙给TB洗了衣服，但是Jeffrey Tambor却不看橄榄球，而在看动物世界
最终经过一系列诡异的旅程之后，TB重新回到了演播室，结果又开始吃东西
ps.这条广告在超级碗转播期间播出，一开始观众会误以为比赛又要开始了，没想到却是汰渍的广告，会有惊喜感。
项目信息
品牌/广告主
Tide 汰渍
营销机构
Creative Agency 创意代理商
Saatchi & Saatchi 纽约
参与者
奖项荣誉
2017
Cannes Lions
Media | Excellence in Media Execution
Silver
2017
Cannes Lions
Promo And Activation | Fast Moving Consumer Goods
Gold
2017
Cannes Lions
Promo And Activation | Use of Broadcast
Gold
2017
Cannes Lions
Film | Use of TV/Cinema Film
Silver
2017
Cannes Lions
Media | Use of Brand or Product Integration into a Programme or Platform
Gold
2017
Cannes Lions
Direct | Use of Broadcast
Silver
2017
Cannes Lions
Direct | Real-Time Response
Bronze
2017
Cannes Lions
Promo And Activation | Live Shows / Concerts / Festivals
Gold
2017
Cannes Lions
Media | Use of Events
Gold
2017
Cannes Lions
Integrated
Silver
2017
D&AD Awards
Media | Use of Talent
Graphite Pencil
2017
D&AD Awards
Media | Use of TV & Cinema
Graphite Pencil
2017
D&AD Awards
PR | Integrated Campaign
Graphite Pencil
2017
D&AD Awards
PR | Creative Use of Media
Wood Pencil
2017
D&AD Awards
Film Advertising | Film Advertising Innovation
Wood Pencil
2017
LIA
Integration | Integration
Silver
2017
LIA
Non-Traditional | Branded Content
Silver
2017
LIA
Non-Traditional | Live Events - Beyond Advertising
Silver
2017
LIA
The NEW | Media Creativity
Gold
2017
LIA
TV/Cinema/Online Film | Household Products
Gold
2017
CLIO Awards
Innovation | Medium Innovation
Gold
2017
CLIO Awards
Integrated Campaign
Gold
2017
CLIO Awards
Branded Content | Film
Silver
2017
CLIO Awards
Direct | Film
Gold
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