潮玩产品设计-哈尔滨啤酒 X Neymar.Jr
THE BRIEF
Harbin beer is using Neymar (the most expensive footballer in the world) for 2018, and it's a big deal. Here's the thing, Neymar has loads of brands sponsoring him, so how can Harbin stand out? We going to meet Neymar at the end of the month in Paris, and he wants to bring them a gift that will show the sincerity and spirit of Harbin Beer and China....and ultimately make Neymar feel interested and engaged to be the spokesperson for Harbin beer. What do you give the most expensive/richest footballer in the world? What is cool that Harbin can own and money can't buy?
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