上周，三月七日，麦肯纽约趁着夜色悄悄将“无畏的小女孩”树立在了华尔街铜牛的对面。这个昂首挺胸，斗志昂扬的“小不点”，跨越年龄与种族，象征着女性的勇气和无畏精神。
如果你还不知道，可以看看这个：
这个勇敢的小女孩，旨在象征女性领导力的精神，由艺术家Kristen Visbal制作。Kristen说：“这是与每一位女性息息相关的雕塑。铜牛就像生活中的诸多问题，我们需要坚定立场，坚持自己的观点，然后解决它。”
在这个传统中以男性为主导的金融街上，在这个庞大雄壮的铜牛面前，小女孩的身影显得十分渺小。但女性就是这样，她们往往能从柔弱的身躯中迸发出极大的力量。小女孩获得纽约市政府批准，将在华尔街驻留为期一周的时间。到今天为止，她已经呆了五天了。
那么，反响如何呢？
FastCompany：媒体黄金效应
上周五，美国权威创意杂志快公司在网站上公布了他们心目中Top5的妇女节营销活动，无畏的女孩荣登第一。麦肯为微软所做的作品也上榜了。
但她不仅仅在广告界收获好评，美国国家公共电台、纽约时报、NBC（美国广播公司）、CNN（美国有线电视新闻网络）……到处都是，大量的社会媒体也对此进行了报道与关注。
图源：纽约时报
人们有多喜欢她？
对于投资者来说，ESG（环境、社会和管理）是会影响决策的重要非财务因素。此次道富环球与麦肯纽约的创意，不仅是理性的诉求，也是富有趣味的感性。
无畏的女孩成功地激发了大众的情感、辩论，成为了更广泛的文化对话的一部分。
人们有多喜欢她？看看照片就知道。
来源：Instagram用户 nyclive
对此，ADWEEK采访了麦肯主创团队的资深文案Tali Gumbiner和资深艺术总监Lizzie Wilson，聊一聊背后的故事。
Q1：首先要祝贺你们！你们之前有预期到这么棒的反响吗？
Tali：当我们第一次萌发创意，就感觉到了她的魔力。但是制作的艰难、办公室漫长的黑夜，让我们逐渐觉得前途未卜。所以当她正式亮相时，我们都有点迷茫，深感责任重大，不知道这个城市对这个小女孩的出现会有什么反应。我们完全没想到反响会这么热烈。
来源：Instagram用户 natalieerachel
Q2：你觉得她如此吸引人的原因是什么？
Lizzie：我觉得这跟“孩子”有关。当你看到她时，你也看到了你的孩子。从她的身上，能看到你的未来，也看到你的过去。
Tali：我们与道富环球讨论了很长时间，他们提供了很多宝贵意见。当然，时间契机也是很关键的因素，国际妇女节更能引发大家的感情共鸣。
Q3：为什么会选用一个雕塑的方式来呈现？
Tali：道富环球与我们分享了一份资料，他们有一个名为SHE的交易所投资基金，只投资于女性有领导地位的公司；而且他们研究发现，女性高层能带来更好的财务回报。所以，我们有了这样一个机会，不只是提倡女性的领导力，而是需要改变那些成功企业的想法。非常具有挑战，但是也非常酷。
华尔街作为传统男性领导力的领域，人们下意识或者有意识地认为：金融公司的骨干就应该是男性。我们要找到一种方法让人们重新思考，只做平面或者视频就太浪费了。
我们如何能以一种“破坏性的”、从没人做过的方式呈现呢？华尔街铜牛，是权力的象征，但它也是男性的象征，人们排队就为了摸它的私密部位，这一点却无人提及。所以，女孩来了。
来源：Instagram用户 fox5ny
Q4：整个制作周期用了多长时间？
Tali：通常制作这样的东西需要一年多，但我们去年12月才刚刚出了brief。感谢我们英勇的雕塑家Kristen Visbal和制作团队，和他们无数个通宵。
Lizzie：用青铜浇筑的程序，其实和古罗马时期没有什么差别，需要花几个月时间，所以他们一直在通宵，简直要疯了。雕塑家Kristen是我们勇气的源泉。
来源：Instagram用户 mhermannphoto
“无畏的女孩”引发了纽约市民的热烈反响，团队也接到了许多政界和好莱坞名流的电话。女孩在华尔街驻留时间延长至4月2日，而让她永久留在华尔街的呼声仍然十分高涨。让我们再次感谢麦肯纽约团队的杰作。
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