朗仕寻城记：只为与你更近，不离不弃
源自于纽约的LAB SERIES品牌，专注男士护肤30年，帮助每个人挖掘自己的型能量，让每位朗仕打开新世界大门，吸引更多目光。
LAB SERIES, originally from New York, has been focused on men's skin care for over 30 years, helping everyone find their potential of style, and become standout from a crowd.
从LAB SERIES朗仕天猫开业到双十一，ACTIVATION NODEPLUS一直以来致力于帮助品牌为消费者不断提出更高质量、匹配生活需求的提案，与品牌合作携手创造高端、优雅的朗仕版图。
All along the way from the TMALL establishment to Double 11 Day, ACTIVATION NODEPLUS has been committed to providing higher-quality plans for LAB SERIES to meet the demands of customers. Through the initiatives, the features of this brand seems to be emerging.
城市总在千变万化中，无论哪座城，都伴随着朗仕们前进的步伐，矗立着自信姿态，为了探寻朗仕心中的魅力机密，八月，正值LAB SERIES朗仕天猫旗舰店周年庆典之际，ACTIVATION NODEPLUS再度与LAB SERIES合作，为大家带来了为期一个月的“朗仕寻城记“活动。
The city is ever-changing, no matter where they are, LAB SERIES men keep moving forward, with a gesture of self-confidence, in order to further explore the charm of LAB SERIES codes. In August, for the one-year anniversary of LAB SERIES TMALL store, ACTIVATION NODEPLUS came up with a one-month online activity: LAB SERIES CITY SHOW.
受纽约这个大熔炉城市的启发，LAB SERIES 始终秉持进取的精神，让一切皆有可能！
这样的精神，让品牌从纽约到北上广，持续为各地从不止步的朗仕，在不同城市里独步引领自己不凡的魅力。
Inspired by New York's melting pot culture, LAB SERIES always upholds the self-improvement attitude to realize “anything is possible”.
This spirit, has allowed the brand to travel from New York to the rest of the globe, and leads the LAB SERIES men from various places to find their own extraordinary charm.
无论是处于哪里的朗仕，心中都有那么一座城，倾注著纽约曼哈顿积极进取的DNA。ACTIVATION NODEPLUS抓住了LAB SERIES朗仕品牌精神，选择了最具代表性的几座城市：北京、上海、广州、杭州、成都进行探索。通过城市的概念，来体现LAB SERIES生活的不同面，体现朗仕人生。探索了每个城市的非凡故事与朗仕精神。
No matter where he is, there is a heart pouring with the ingrained DNA of dynamism, sophistication, and enterprising spirit, just like the spirit of Manhattan. ACTIVATION NODEPLUS seized the LAB SERIES brand essence and chose the most iconic cities for the exploration: Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu. The multiple aspects of LAB SERIES lifestyle have been reflected through the different concepts of the cities and its relative extraordinary stories.
不管是『自造』的北京、『型能量』的上海、『先锋』的广州、『理想』的杭州还是『鲜活』的成都，每座城的故事都触动了朗仕们的记忆。
Whether he is the "self-made man" in Beijing, or the guy with "power of handsome" in Shanghai, the "pioneer" of Guangzhou, Hangzhou’s "the best is within reach” or even "enthusiastic & charismatic" Chengdu, the stories of each city touch the memories of the LAB SERIES men.
同时LAB SERIES也邀请粉丝们说出自己的心中之城，线上发起#朗仕寻城记#、#择一座城，爱一个人#等话题互动，将各个城市独特的气质挖掘出来，见证了朗仕粉丝们关于一座城的独家回忆，引发了广泛参与。
LAB SERIES also invited fans to share their affinity towards the city of the heart story, with the online interaction #LAB SERIES CITY SHOW, #STAY IN A CITY FOR A BELOVED PERSON, the unique temperament of the city, witnessing the memories of the LAB SERIES men, and sparking widespread participation.
8月14日到8月18日，ACTIVATION NODEPLLUS又协助LAB SERIES将城市记忆与故事一起带到了上海，于上海新天地举办了为期5天的朗仕巡城咖啡馆快闪店，成功实现了咖啡与美肤的绝妙组合。
From August 14 - 18, ACTIVATION NODEPLLUS also assisted LAB SERIES to bring the story and memory of the city to Shanghai, and held a five-day pop up LAB SERIES CAFÉ in Shanghai Xintiandi, which provided a mixed indulgence of coffee and skincare.
活动现场精心布置一系列的互动区域：朗仕明星照，手绘情书，LAB SERIES限量款城市明信片，VIP专场手冲咖啡教学… 让各地参观者在此亲身感受朗仕风格与产品，现场热闹非凡。
The pop up café is well decorated with a few interaction areas: LAB SERIES photo booth, hand painted love letters, LAB SERIES limited edition city postcards, and filter coffee workshop for VIPs, etc., allowing visitors to fully get a feel for the style and products of LAB SERIES.
以“寻城记”为主题的LAB SERIES朗仕系列活动，将朗仕所提倡的精英城市之风，带到了五大公认的精英之城。同时也唤起了人们对男士护肤更为广泛的关注。LAB SERIES此次与ACTIVATION NODEPLUS的品牌形象推广合作，为朗仕完成了一次完美的线上线下整合营销。
LAB SERIES CITY SHOW brought the brand spirit over the five recognized elite cities in China, and also raised people's attention to the topic of men's skin care. This is another online to offline experience that ACTIVATION NODEPLUS crafted for the LAB SERIES.
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