来源：V电影Vmovier（v_movier）
年度打卡系列，
史上最会拍MV的乐队又来了！
在这支最新的MV中，OK Go 携手打印纸品牌 Doulbe A，用576台打印机+上万纸张，一镜到底+延时摄影，创造全球首支以纸张拼成奇幻背景的MV，再度带来令人惊奇的视觉感官体验！
在《Obsession》MV中，OK Go 这次将567台影印机打印出大量不同色彩的纸张，根据音乐的节奏进行排列组合。为此他们请到日本导演田中裕介与主唱 Damian Kulash, Jr共同担任导演大任，并再度邀请新媒体艺术大师真锅大度出任技术指导。
经过精确计算的576台打印机，分秒不差地同步印出能媲美3D动画般的惊人视觉效果，数万张打印纸拼成插画家Karan Singh精心绘制的图画。而定格动画搭配团员们搞怪的动作，更显得整部MV趣味十足。
从节奏、音乐、流畅的纸张，每一个环节就像是歌名“Obsession”所象征的那样，需要十分痴迷，才得以创作出如此让人玩味又充满创意的MV。
另外，片中所拍摄使用的是 Double A 品牌的复印纸，它被世界各地130多个国家用户的广泛应用，并公认为是具有“双重质量”的纸，你在工作时用的就是它。
或许有朋友会认为这数万张拍摄用纸是否显得浪费，别担心，就像片头中所说：
“当你看到这个视频的时候，所有的复印纸已被收回，送至绿色和平组织回收再利用。”
项目信息
品牌/广告主
Double A
营销机构
Creative Agency 创意代理商
Six Tokyo
参与者
奖项荣誉
2018
Cannes Lions
Design | Digital Installations & Events
Gold
2018
Cannes Lions
Design | Social Engagement
Silver
2018
Cannes Lions
Film Craft | Production Design / Art Direction
Bronze
2018
D&AD Awards
Branded Content & Entertainment | Sponsored
Wood Pencil
2018
D&AD Awards
Film Advertising Crafts | Production Design for Film Advertising
Graphite Pencil
2018
D&AD Awards
Film Advertising Crafts | Direction for Film Advertising
Wood Pencil
2018
D&AD Awards
Music Videos | Direction for Music Videos
Wood Pencil
2018
NYF Advertising Awards
Digital (Cyber) Communications: Viral | Video
Third Prize
2018
NYF Advertising Awards
Branded Entertainment: Products & Services | Business Equipment & Services
Second Prize
2018
NYF Advertising Awards
Branded Entertainment: Craft | Best Production Value
Second Prize
2018
NYF Advertising Awards
Film - Cinema / Online / TV: Products & Services | Business Equipment & Services
First Prize
2018
NYF Advertising Awards
Film: Craft | Art Direction
Third Prize
2018
NYF Advertising Awards
Film: Craft | Best Production Value
Third Prize
2018
CLIO Awards
Digital/Mobile & Social Media Technique | Other
Silver
2018
CLIO Awards
Film Technique (Visual Effects) | Visual Effects
Silver
2018
CLIO Awards
Branded Entertainment | Digital/Mobile
Shortlist
2018
CLIO Awards
Branded Entertainment | Music
Shortlist
2018
The One Show
Moving Image Craft | Craft - Innovation in Moving Image Craft | Visual
Silver Pencil
2018
ADC Awards
Craft in Video | Direction | Single
Silver Cube
2018
ADC Awards
Craft in Video | Special Effects | Single
Silver Cube
2018
ADFEST
Film Lotus | Internet Film: Finance, Commercial Public Services, Business Products & Services
Gold Lotus
2018
ADFEST
Film Lotus | Internet Film: Finance, Commercial Public Services, Business Products & Services
Finalist
2018
ADFEST
Interactive Lotus | Viral VDO
Silver Lotus
2018
ADFEST
Film Craft Lotus | Special Effects: In-Camera
Silver Lotus
2018
ADFEST
Film Craft Lotus | Directing
Finalist
2018
ADFEST
Interactive Lotus | Viral Vdo
Finalist
2018
ADFEST
Branded Content Lotus | Best Use Of Non-Fiction Film
Finalist
2018
ADFEST
Film Craft Lotus | Special Effects: In-Camera
Finalist
2018
The Webby Awards
Online Film & Video | Music Video
People’s Voice Winner
2018
Spikes Asia
Design | Digital & Interactive Design
Gold Spike
2018
Spikes Asia
Film | Consumer Durables
Silver Spike
2018
Spikes Asia
Digital Craft | Technological Achievement in Digital Craft
Grand Prix
2018
Spikes Asia
Digital | Brand / Product Video
Gold Spike
2018
Spikes Asia
Digital | Influencer / Talent
Silver Spike
2018
Spikes Asia
Entertainment | Excellence in Brand or Product Integration into Existing Content
Shortlist
2018
Spikes Asia
Design | Motion Graphics Design & Animation
Shortlist
专业评分
专业评分已截止
评论
评论
推荐评论
全部评论（2条）