YUESAI White Peony Campaign
OBJECTIVES
Communicate L’Oreal’s Yuesai whitening products’ benefits to the young Chinese women who are seeking for the traditional Chinese beauty.
OUR STRATEGY
Associate Yuesai White Peony whitening benefits to an authentic and iconic Chinese beauty symbol of pure whiteness, deeply rooted in the Chinese tradition.
OUR IDEA
白净-水润-无瑕 Skin Like Porcelain.
KV:
OTV:
Digital activation:
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