为了引起男性对选择舒适内裤的重视，澳大利亚内衣品牌 Bonds 炮制了一对“蛋蛋兄弟”，由两个演员戏仿男人的“小弟弟”在日常生活中遇到各种情况的真实感受，除了推出一系列视频广告，甚至还在市中心的 LED 屏上高高挂起了这一对。
项目信息
品牌/广告主
Pacific Brands underwear group Australia/ Bonds
营销机构
Creative Agency 创意代理商
Clemenger BBDO Melbourne
参与者
奖项荣誉
2017
D&AD Awards
Integrated & Collaborative | Integrated/Large Business (over 500 employees)
Yellow Pencil
2017
D&AD Awards
Writing for Advertising | Writing for Film Advertising
Wood Pencil
2017
D&AD Awards
Film Advertising | TV Commercial Campaigns
Graphite Pencil
2017
The One Show
Branded Entertainment Online
Gold Pencil
2017
The One Show
Ambient Media (Indoor & Outdoor) | Dynamic Billboards or Transit
Bronze Pencil
2017
AWARD Awards
Digital | Social Media
Bronze
2017
AWARD Awards
Branded Entertainment & Content |Entertainment - Online, Campaign/Series
Gold
2017
AWARD Awards
Integrated Campaign
Silver
2017
AWARD Awards
Film & Video | Television Commercial, Campaign. 30 Seconds
Gold
2017
AWARD Awards
Direct Marketing | Integrated Solutions
Bronze
2017
AWARD Awards
Poster & Outdoor | Interactive and/or Moving Outdoor, Individual
Silver
2017
AWARD Awards
Chairman’s Choice
Chairman's Choice
2017
AWARD Awards
Digital | Digital Campaign - Business to Consumer
Silver
2017
AWARD Awards
Direct Marketing | Direct Response Advertising, Campaign. Single Medium
Silver
2017
Tangrams
EFFECTIVENESS | Insights / Strategic Thinking
Gold
2017
Tangrams
DIGITAL STRATEGY | Video
Gold
2017
Tangrams
EFFECTIVENESS | Innovative Use of Media
Shortlist
2017
Tangrams
EFFECTIVENESS | Branded Content
Gold
2017
Tangrams
EFFECTIVENESS | Other Consumer Products including durable goods
Gold
2017
Tangrams
DIGITAL STRATEGY | Other Consumer Products including durable goods
Gold
2017
Tangrams
DIGITAL STRATEGY | Digitally Integrated Campaign
Gold
2017
Tangrams
EFFECTIVENESS | Integrated Marketing Campaign
Gold
2017
Effie Worldwide
Social Media Marketing
Gold
2017
Effie Worldwide
Branded Content
Silver
2017
Effie Worldwide
Retail
Gold
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