想学厨?宜家Cook This Page帮你轻松成为食神!

举报 2017-11

来源:poppur

吃货这个光荣称号相信大部分朋友都当之无愧,但是提到做菜的话估计各位就得懵逼了。虽说现在食谱和教学视频多得数不清,但光是控制份量就已经成为初学者的世界性难题:“500g鸡肉、两杯水”还能用电子秤、量杯来凑合,但“糖适量、盐少许”显然是逼死强迫症的节奏啊!为了拯救这帮“一本正经”的烹饪白痴,宜家推出了Cook This Page食谱,让烹饪变得跟编程一样精确而简单。

想学厨?宜家Cook This Page帮你轻松成为食神!

一般来说,控制调味料的多少是最让人头疼的地方——决定成品到底是“重口味”还是“小清新”在此一举!Cook This Page最简单的地方在于,从食材到调味料的份量都通过同等比例的图片显示出来,例如各位在准备三文鱼料理时,只需要将相应的食材准备好,然后像填色游戏一样将三文鱼、柠檬和调味料等依次摆好,调味料的多少严格按照图形添加;实在不行的话宜家还准备了配套的食材包。如此无脑的操作,相信就算是熊孩子都能轻松胜任!

想学厨?宜家Cook This Page帮你轻松成为食神!

想学厨?宜家Cook This Page帮你轻松成为食神!

为了方便初学者烹饪,宜家的 Cook This Page 采用安全无毒的羊皮纸,就连上边的油墨也是可食用的。因此各位在摆好食材之后,将他们全部卷在一起就准备就绪了。Cook This Page 食谱大都可以用烤箱来完成烹饪,既不用控制火候,时间也明明白白地写在食谱上。随着“叮咚”提醒声一响,吃货们梦寐以求的大餐就搞定啦。

想学厨?宜家Cook This Page帮你轻松成为食神!

想学厨?宜家Cook This Page帮你轻松成为食神!

Cook This Page 可以帮大家做出正宗的宜家美食,过程完全不需要任何烹饪经验,而且发朋友圈的时候还贼方便(敲黑板划重点)——在Cook This Page的帮助下,食谱、食材、摆放以及成品全都美如画,骗赞就是这么轻松简单~

项目信息
品牌/广告主
IKEA 宜家
IKEA 宜家

营销机构

Creative Agency 创意代理商
Leo Burnett 李奥贝纳 多伦多

参与者

奖项荣誉

Cannes Lions
2017
Cannes Lions
Outdoor | Small Scale Special Solutions
Gold
Cannes Lions
2017
Cannes Lions
Direct | Art Direction / Design
Bronze
Cannes Lions
2017
Cannes Lions
Promo And Activation丨Food & Drinks
Bronze
Cannes Lions
2017
Cannes Lions
Design | Promotional Item Design
Gold
D&AD Awards
2017
D&AD Awards
Graphic Design | Direct Mail
Graphite Pencil
D&AD Awards
2017
D&AD Awards
Integrated & Collaborative | Innovative Media Integrated & Collaborative / Innovative Media
Graphite Pencil
D&AD Awards
2017
D&AD Awards
Graphic Design | Point of Sale
Wood Pencil
LIA
2017
LIA
Design | Direct Marketing - Consumer
Bronze
LIA
2017
LIA
Poster | Art Direction
Bronze
LIA
2017
LIA
Poster | Foods
Silver
LIA
2017
LIA
Design | Art Direction Campaign
Bronze
LIA
2017
LIA
Design | Poster Campaign
Bronze
LIA
2017
LIA
The NEW | Experiential
Silver
LIA
2017
LIA
Design | Innovative Use of Design
Gold
LIA
2017
LIA
Design | Point-of-Sale
Bronze
LIA
2017
LIA
Non-Traditional | Retail
Gold
CLIO Awards
2017
CLIO Awards
Out of Home | Poster
Silver
CLIO Awards
2017
CLIO Awards
Brand Design | Direct Marketing
Grand
The One Show
2017
The One Show
Direct Marketing Print / Flat & Dimensional
Gold Pencil
The One Show
2017
The One Show
Direct Marketing | Craft / Printing / Production - Single or Campaign
Silver Pencil
The One Show
2017
The One Show
Direct Marketing | Ambient / P.O.P. & In-Store - Campaign
Silver Pencil
The One Show
2017
The One Show
Direct Marketing | Innovation in Direct
Silver Pencil
The One Show
2017
The One Show
Design | Promotional / Promotional Items - Single or Series
Silver Pencil
The One Show
2017
The One Show
Promotional | Collateral | Promotional Items
Bronze Pencil
ADC Awards
2017
ADC Awards
Advertising | Promotional Materials / Flat - Campaign
Silver Cube
ADC Awards
2017
ADC Awards
Design | Promotional / Booklet / Brochure / Catalog & Press Promotional Kit - Series
Silver Cube
ADC Awards
2017
ADC Awards
Advertising | Out of Home / Point of Purchase - Campaign
Bronze Cube
ADC Awards
2017
ADC Awards
Design | Product Design / Specialty Product / Wildcard - Series
Gold Cube
 

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