大家越生气,士力架价格越低!#HUNGERITHM

举报 2016-06

来源:网络广告人社区

现在有一个网络新词 Hangry,是 Hunger(饥饿)+ Anger (愤怒)的组合词,意思是说当你饥饿时你是会很愤怒。同时,如果我们发生不愉快的事情,也会发到社交网络去抱怨一样。比如去年那个衣服颜色事件,大家就会在网络上争论起来,“这明明是蓝色”“白痴,这是金色”。

所以为了让世界更加和平,可以用来充饥的士力架推出了一个活动——

#HUNGERITHM#

HUNGERITHM

这个网站是 24 小时不间断的分析来自社交网络的消息(任何人的消息),每天超过 140 次的更新,根据系统词库中 3000 多个词做分析,如果有哪条 Twitter 内容出现了该词汇,那么就统计一次。

也就是说,这个网站就是统计大家发到社交媒体上的愤怒言论,然后根据一定的算法,得出一个结果,根据结果士力架会实时进行打折。

HUNGERITHM

HUNGERITHM

用户登录 HUNGERITHM 查看当前社交网络的愤怒指数,指数越高说明大家在社交网络抱怨越多,那么士力架价格越低,用户可以在当前价格拿到优惠卷,再凭借优惠价去 7-11 门店购买即可。

HUNGERITHM

HUNGERITHM

原来愤怒的大家在 7-11 吃完士力架后就变得心情愉悦了~

HUNGERITHM

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品牌/广告主
Snickers 士力架
Snickers 士力架

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2017
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2017
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2017
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2017
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2017
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2017
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2017
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2017
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2017
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