奥美纽约为国际特赦组织策划的“难民国(The Refugee Nation)”，为全世界 6500 万难民组织了一支十人奥运代表队参加奥林匹克竞技，并为这个“难民国”找到了一位土耳其伊斯坦布尔的难民创作者创作“国歌”，以及一位阿姆斯特丹的难民艺术家设计橙色与黑色相间的、象征难民勇敢精神的“国旗”。 自此之后，难民们不再是没有国籍的人，他们也是有身份的公民了。
项目信息
品牌/广告主
Amnesty International
营销机构
Creative Agency 创意代理商
Ogilvy 奥美 纽约
参与者
奖项荣誉
2018
Cannes Lions
Creative Effectiveness | Creative Effectiveness for Good
Bronze
2017
Cannes Lions
PR | Charities & Non-profit
Gold
2017
Cannes Lions
Direct | Art Direction / Design
Bronze
2017
Cannes Lions
Direct | Dimensional Mailing
Bronze
2017
Cannes Lions
PRu4e28Public Affairs & Lobbying
Bronze
2017
Cannes Lions
Design | Logo Design: International Companies & Brands
Gold
2017
Cannes Lions
Titanium
Titanium
2017
Cannes Lions
Product Design | Social Impact
Gold
2017
Cannes Lions
Promo And Activationu4e28Use of Ambient Media: Small Scale
Silver
2017
Cannes Lions
Grand Prix For Good
Grand Prix
2017
Cannes Lions
Promo And Activationu4e28Guerrilla Marketing & Stunts
Bronze
2017
Cannes Lions
Promo And Activation | Low Budget / High Impact Campaign
Gold
2017
Cannes Lions
Design | Creation of a new Brand Identity: Non-profit
Gold
2017
Cannes Lions
Outdoor | Integrated Campaign led by Outdoor
Gold
2017
Cannes Lions
PRu4e28Brand Voice & Strategic Storytelling
Silver
2017
Cannes Lions
Outdoor | Live Advertising and Events
Silver
2017
Cannes Lions
Promo And Activationu4e28Charities & Non-profit
Silver
2017
Cannes Lions
Design | Design Excellence in Effectiveness
Gold
2017
Cannes Lions
PRu4e28Multi-Markets Campaign
Bronze
2017
D&AD Awards
Outdoor Advertising | Ambient
Yellow Pencil
2017
D&AD Awards
Integrated & Collaborative | Earned Media/Medium Business (50-500 employees)
Wood Pencil
2017
D&AD Awards
PR | Use of Events
Wood Pencil
2017
NYF Advertising Awards
Design
Grand Prize
2017
NYF Advertising Awards
Public & Media Relations, Design
First Prize
2017
The One Show
Design Branding / Logo
Gold Pencil
2017
The One Show
Cross-Platform | Experiential / Guerilla
Best of Show
2017
The One Show
Cross-Platform Experiential / Guerilla
Gold Pencil
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