来源：SocialBeta
一个名为 Louise Delage 的法国女人短短几个月的时间突然在 Instagram 上走红，她每天都会发一些自己在吃喝玩乐的自拍，不过仔细观察我们慢慢会发现，每张照片中这个妹子手中都端着一杯酒。
其实这是 BETC 戒瘾组织策划的一场 campaign，法国女人 Louise Delage 的 Instagram的其实是他们申请并运营的虚假账号，他们希望通过这些拿着酒的照片，来揭示在法国社会酒精泛滥的现象，以及提醒年轻人酗酒的严重性。这个事件在网络引起了热议，在 Ins 上关注 Louise 的 1 万 7 千多个粉丝才警觉，对酒他们毫无戒心，甚至当成了品味的象征。
别再觉得“网红”上不了台面，
以及，谁都无法忽视网络的力量。
项目信息
品牌/广告主
ADDICT'AIDE
营销机构
Creative Agency 创意代理商
BETC 巴黎
参与者
奖项荣誉
2017
Cannes Lions
Social Purpose
Silver
2017
Cannes Lions
Direct | Use of Social Platforms
Silver
2017
Cannes Lions
Media | Excellence in Media Insights & Strategy
Silver
2017
Cannes Lions
Promo And Activation丨Budget / High Impact Campaign
Silver
2017
Cannes Lions
Promo And Activation | Use of Mobile
Bronze
2017
Cannes Lions
Mobile | Targeted Communication
Bronze
2017
Cannes Lions
Mobile | Social Trends
Gold
2017
Cannes Lions
Media | Charities & Non-profit
Silver
2017
Cannes Lions
Promo And Activation | Charities & Non-profit
Gold
2017
Cannes Lions
Promo And Activation | Use of Social Platforms
Gold
2017
Cannes Lions
Mobile | Social Purpose
Bronze
2017
Cannes Lions
PR | Innovative Use of Social Media
Silver
2017
Cannes Lions
Direct | Low Budget / High Impact Campaign
Bronze
2017
Cannes Lions
PR | Content-led Engagement & Marketing
Silver
2017
Cannes Lions
Charities & Non-profit
Silver
2017
Cannes Lions
PR | Charities & Non-profit
Bronze
2017
Cannes Lions
Mobile | Content for User Engagement
Silver
2017
Cannes Lions
PR | Social Community Building / Management
Gold
2017
Cannes Lions
Cyber | Innovative Use of Social or Community
Gold
2017
D&AD Awards
Direct | Direct Response/Digital
Graphite Pencil
2017
LIA
Digital | Public Service/Social Welfare
Silver
2017
LIA
Digital | Use of Social Media
Silver
2017
NYF Advertising Awards
Social Media & Viral Marketing
Second Prize
2017
NYF Advertising Awards
Public Service Announcements / Communications
First Prize
2017
CLIO Awards
Direct | Social Media
Bronze
2017
CLIO Awards
Social Media | Single Platform Campaign
Bronze
2017
CLIO Awards
Public Relations | Cause Related
Bronze
2017
The One Show
Digital | Social Media & Viral Marketing
Bronze Pencil
2017
The One Show
Public Relations | Community Building
Silver Pencil
2017
The One Show
Social Influencer Marketing | Influencer Marketing / Single Channel
Gold Pencil
2017
ADC Awards
Digital | Craft in Digital / Content Strategy - Single
Gold Cube
2017
ADC Awards
Digital | Digital Experiences / Guerrilla / Stunts - Single
Bronze Cube
2017
The Webby Awards
Advertising & Media | Best Media Strategy
Winner
2017
Cristal Festival
Digital | Innovative Use of Social / Community
Emerald (Bronze)
2017
Cristal Festival
Digital | NGO / Charity / General Interest
Cristal (Gold)
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