已经 10 年没有为自己做过广告的新闻媒体《纽约时报》在 2017 奥斯卡颁奖典礼上现身，30 秒广告以纯文字形式呈现，不带一点杂质。
其实，「真相难寻」是创意代理公司 Droga5 为《纽约时报》制作的一系列广告，并且它们在 2017 戛纳国际创意节上还逐一收获了电影类及影视制作类等多座金狮。接下来，就让三位记者为你报道真相。
纽约时报「真相难寻」系列广告之 Bryan Denton 篇
The New York Times - The Truth Is Hard to Find: Bryan Denton
纽约时报「真相难寻」系列广告之 Tyler Hicks 篇
The New York Times - The Truth Is Hard to Find: Tyler Hicks
纽约时报「真相难寻」系列广告之 Daniel Berehulak 篇
The New York Times - The Truth Is Hard to Find: Daniel Berehulak
真相难寻，但却值得追寻
项目信息
品牌/广告主
The New York Times 纽约时报
营销机构
Creative Agency 创意代理商
Droga5
参与者
奖项荣誉
2018
Cannes Lions
Creative Effectiveness | Single Country Creative Effectiveness
Bronze
2018
D&AD Awards
Film Advertising Crafts | Editing for Film Advertising
Wood Pencil
2018
D&AD Awards
Art Direction | Art Direction for Film Advertising
Wood Pencil
2018
D&AD Awards
Film Advertising | TV Commercial Campaigns
Wood Pencil
2018
The One Show
Film | Television / Long Form - Single
Gold Pencil
2018
The One Show
Cross-Platform | Integrated Branding
Gold Pencil
2018
The One Show
Moving Image Craft | Craft - Editing / Campaign
Gold Pencil
2018
The One Show
Film | Under 100K Budget
Gold Pencil
2018
The One Show
Film | Online Films & Video / Long Form - Campaign
Gold Pencil
2018
The One Show
Film | Online Films & Video / Long Form - Single
Gold Pencil
2018
The Webby Awards
Advertising & Media | Best Viral PR Campaign
People’s Voice Winner
2017
Cannes Lions
Film | Media & Publications
Gold
2017
Cannes Lions
Film Craft | Editing
Gold
专业评分
专业评分已截止
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