Google用H5写下诗和远方,讲述血癌少年的生命之轻

举报 2017-03

来源:苏哲

一张专辑「Through The Dark」,这是一位父亲的记录。记录了他的儿子8岁时诊断出白血病后,在医院化疗的6个月的生命轨迹,和他的心灵之旅。

Google用H5写下诗和远方,讲述血癌少年的生命之轻

Google 把专辑放在音乐频道,并为其制作了一条互动 H5 音乐影片,提供专辑2周免费试听,只要有前30000的试听者,Google 和作者 Hilltop Hoods 都将捐助1美元给 CanTeen 基金,帮助年轻癌症患者求生。

H5 描述了父亲和儿子在黑暗和光明两个世界的旅程,用户浏览时可实时切换两个平行世界,体验恐惧和希望。音乐如诗,影片如诗。

我配着画面,也写了几句诗歌,下面是正文。

孩子,爸爸就陪在你走过地方,听你慢慢的讲

是什么,在你无数的睡梦里游荡

是什么,弄乱了生活的地方

是什么,带来了莫大的恐慌

孩子,你不要害怕,长夜的尽头爸爸就在身旁

一起走出这片苍茫

Google用H5写下诗和远方,讲述血癌少年的生命之轻

Google用H5写下诗和远方,讲述血癌少年的生命之轻

Google用H5写下诗和远方,讲述血癌少年的生命之轻

Google用H5写下诗和远方,讲述血癌少年的生命之轻

Google用H5写下诗和远方,讲述血癌少年的生命之轻

孩子啊,你遭受什么,爸爸都捧你在手掌

伴你朝着那远处的光亮,起航

孩子啊,快快起来

你的路还长

还长

在那个,爸爸不曾走到的,远方

Google用H5写下诗和远方,讲述血癌少年的生命之轻

Google用H5写下诗和远方,讲述血癌少年的生命之轻

Google用H5写下诗和远方,讲述血癌少年的生命之轻
H5链接:https://throughthedark.withgoogle.com/

总是有人问 H5 可以做什么,然而其实技术只是工具, H5 可以达到的高度,永远取决于站在背后的是什么样的人。制作者心里有这样的情怀, Google 有这样的情怀,才能通过多元化的表现手段,创造了世界上独一无二的震撼,传递心灵的共鸣。大爱无疆,这个作品必将成为H5发展史上的经典, Google 一生推!

看到这样走入心灵的作品,我也更加坚定了在这个行业的初衷,愿意追随着智慧和爱,努力一直走下去。

项目信息
品牌/广告主
Google 谷歌
Google 谷歌

营销机构

Creative Agency 创意代理商
R/GA SYDNEY

参与者

奖项荣誉

ADFEST
2018
ADFEST
Mobile Lotus | Use of Technology for Mobile
Silver Lotus
ADFEST
2018
ADFEST
Film Lotus | Interactive Film
Silver Lotus
ADFEST
2018
ADFEST
Design Lotus | Motion & Digital Design
Gold Lotus
ADFEST
2018
ADFEST
Mobile Lotus | Video, Viral Vdo & Interactive Vdo
Finalist
ADFEST
2018
ADFEST
Design Lotus | Motion & Digital Design
Finalist
ADFEST
2018
ADFEST
Mobile Lotus | Use Of Technology For Mobile
Finalist
ADFEST
2018
ADFEST
Interactive Lotus | Interactive Vdo
Finalist
ADFEST
2018
ADFEST
Interactive Lotus | Use Of Digital Technology
Finalist
ADFEST
2018
ADFEST
Design Lotus | Illustration
Finalist
ADFEST
2018
ADFEST
Interactive Lotus | Use of Digital Technology
Silver Lotus
ADFEST
2018
ADFEST
Interactive Lotus | Interactive VDO
Silver Lotus
ADFEST
2018
ADFEST
Mobile Lotus | Video, Viral VDO & Interactive VDO
Silver Lotus
ADFEST
2018
ADFEST
Film Lotus | Interactive Film
Finalist
Cannes Lions
2017
Cannes Lions
Mobile | Innovative Technology
Bronze
Cannes Lions
2017
Cannes Lions
Digital Illustration
Silver
Cannes Lions
2017
Cannes Lions
Digital Craft | Video / Moving Image
Gold
Cannes Lions
2017
Cannes Lions
Technological Achievement in Digital Craft
Bronze
Cannes Lions
2017
Cannes Lions
Digital Craft | Overall Aesthetic Design
Gold
D&AD Awards
2017
D&AD Awards
Graphic Design | Digital & Mobile
Wood Pencil
D&AD Awards
2017
D&AD Awards
Crafts for Design | Animation & Illustration for Websites & Digital Design
Yellow Pencil
LIA
2017
LIA
Digital | Innovative Use of Digital
Bronze
LIA
2017
LIA
Digital | Animation/Motion Graphics
Gold
LIA
2017
LIA
Digital | Branded Content
Silver
CLIO Awards
2017
CLIO Awards
Digital/Mobile Technique | Graphic Design
Silver
CLIO Awards
2017
CLIO Awards
Digital/Mobile | Website
Bronze
The One Show
2017
The One Show
Craft | Visual Effects / Animation
Bronze Pencil
ADC Awards
2017
ADC Awards
Digital | Craft in Digital / Art Direction Single
Silver Cube
ADC Awards
2017
ADC Awards
Digital | Interactive / Interactive Film - Single
Gold Cube
AWARD Awards
2017
AWARD Awards
Digital | Mobile - Other
Bronze
AWARD Awards
2017
AWARD Awards
Craft In Advertising | Film - Direction
Silver
AWARD Awards
2017
AWARD Awards
Branded Entertainment & Content | Experiential - Interactive
Silver
AWARD Awards
2017
AWARD Awards
Branded Entertainment & Content | Mobile
Silver
AWARD Awards
2017
AWARD Awards
Craft In Advertising | Digital - Animation
Bronze
AWARD Awards
2017
AWARD Awards
Craft In Advertising | Film - Animation
Silver
AWARD Awards
2017
AWARD Awards
Digital | Online Film, Over 3 Minutes
Bronze
AWARD Awards
2017
AWARD Awards
Film & Video | Interactive Film, Individual. Any Length
Silver
AWARD Awards
2017
AWARD Awards
Design | Entertainment Design
Gold
AWARD Awards
2017
AWARD Awards
Direct Marketing | Art Direction for Direct, Individual
Bronze
AWARD Awards
2017
AWARD Awards
Branded Entertainment & Content | Entertainment - Online
Bronze
AWARD Awards
2017
AWARD Awards
Craft In Advertising | Branded Entertainment and Content
Silver
AWARD Awards
2017
AWARD Awards
Craft In Advertising | Film - Best Use and/or Arrangement of Existing Music
Gold
The Webby Awards
2017
The Webby Awards
Web | Best Use of Animation or Motion Graphics
Winner
The Webby Awards
2017
The Webby Awards
Web | Best Use of Animation or Motion Graphics
People’s Voice Winner
Spikes Asia
2017
Spikes Asia
Design | Digital & Interactive Design
Bronze Spike
Spikes Asia
2017
Spikes Asia
Digital | Interactive Video
Silver Spike
Spikes Asia
2017
Spikes Asia
Digital Craft | Digital Illustration
Bronze Spike
Spikes Asia
2017
Spikes Asia
Digital Craft | Video / Moving Image
Grand Prix
 

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