近期，阿迪达斯发布了一组“running needs nothing”系列海报，海报由TBWA/Neboko创作，文案简短有力，内涵深刻，对最纯粹的运动——跑步，进行描述。鼓励大家一起运动起来，去跑步吧，因为“running needs nothing 跑步无需其它”。即使是鞋子，也可有可无。只要你在，就可以随时随地，肆意奔跑。
Running needs nothing
It was born free,
goal-post free, hoop-free, finish-line free.
Running is open 24/7x 365.
It needs no appointment or meeting point.
It doesn't care about who gets there first,
whether you are breaking records
or setting a record for too many breaks.
Running just needs you to show up
and run as you are.
Running needs nothing but you.
跑步无需其它
跑步自由自在，
没有球门，没有篮筐，没有终点线。
一年365天，一周7天，一天24小时，任何时刻，你都可以放肆奔跑。
跑步无需预约，无需伙伴。
跑步不关心谁先到达，
不管是否破了记录，还是歇息过多。
跑步吧，只要你出现，然后尽情奔跑。
跑步无需其它，只要你在。
Running needs nothing but you.
跑步无需其它，只要你在。
Running is open 24/7x 365.
一年365天，一周7天，一天24小时，任何时刻，你都可以放肆奔跑。
Running is goalpost free, sideline free, scoreboard free.
跑步无需球门，无需边界线，无需记分牌。
Running likes fast times, slow times,
but mostly, good times.
可以快跑、可以慢跑，最重要的是，享受的跑。
Running knows every setback has a comeback.
跑步吧，每次挫折卷土重来时。
Running needs nothing but you.
跑步无需其它，只要你在。
Running needs nothing but you.
跑步无需其它，只要有你。
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