BOOST YOUR VOICE
（视频时长：2′01″）
参与总统大选的投票，对于美国的穷人和少数民族而言极为不便。基于此背景，180LA 帮助电信公司 Boost Mobile在去年美国大选当天将其一部分线下门店改造成了当地的投票点，让任何选民都可以有便捷的渠道进行投票，拥有一个自由发声的机会。此活动让 2016 年的投票率比 2012 年增加了 23% ，改变的不仅是创意行业的规则，更是影响到全美的政治与社会环境。
项目信息
品牌/广告主
BOOST MOBILE
营销机构
Creative Agency 创意代理商
180LA 壹捌零
参与者
奖项荣誉
2018
Cannes Lions
Creative Effectiveness | Creative Effectiveness for Good
Bronze
2017
Cannes Lions
Titanium
Titanium
2017
Cannes Lions
Integrated
Grand Prix
2017
Cannes Lions
Outdoor | Live Advertising and Events
Gold
2017
Cannes Lions
Promo And Activation | Corporate Social Responsibility
Grand Prix
2017
Cannes Lions
Promo And Activationu4e28Integrated Campaign led by Promo & Activation
Silver
2017
Cannes Lions
Direct | Use of Ambient Media: Large Scale
Silver
2017
CLIO Awards
Branded Content | Other
Gold
2017
CLIO Awards
Brand Design | Other
Gold
2017
CLIO Awards
Out of Home | Ambient
Gold
2017
CLIO Awards
Events/Experiential | Events
Gold
2017
CLIO Awards
Direct | Out of Home
Grand
2017
CLIO Awards
Branded Entertainment | Event/Experiential
Gold
2017
CLIO Awards
Public Relations | Multicultural
Silver
2017
The One Show
Cross-Platform | Integrated Branding
Silver Pencil
2017
The One Show
Cultural Driver | New Trends
Silver Pencil
2017
The One Show
Innovation in Print & Outdoor | Ambient Media
Bronze Pencil
2017
The One Show
Cross-Platform Experiential / Events & Competitions
Gold Pencil
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