在《Nosferatu》中,Getty Images的特色音频让人毛骨悚然

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举报 2017-05

来源:ADWEEK

广告主GETTY IMAGES 有大量的音乐和音效可供出售,为了把这种亮点呈现出来,代理商 AlmapBBDO 在一项全新的冒险活动中实现了大胆的创意:拍摄1922年的经典无声电影《Nosferatu》,并在一个名为“非无声电影”的行动中给了它新鲜的听觉生活。

这一新的声音由数千个小时的盖蒂音频文件组成。这个标志性的吸血鬼,一直给人以阴森恐怖的感觉。甚至他的语言和声音都能让你不寒而栗。

Getty Images 的首席营销官 Gene Foca 说:“我想不出有什么比这更好的办法去展示盖蒂图片的广泛能力。”

这项工作是在三个月的时间里完成的。

此外,由电影最初的宣传海报启发的海报也被重新设计,以吸引更多的注意力,集中在Nosferatu和他新发现的能够让你毛骨悚然的形象上。

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项目信息
品牌/广告主
Getty Images
Getty Images

营销机构

Creative Agency 创意代理商
ALMAPBBDO

参与者

奖项荣誉

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2018
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Wood Pencil
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First Prize
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The One Show
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2018
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The One Show
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The One Show
2018
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2018
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Advertising | Art Direction | Poster Advertising - Campaign
Gold Cube
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2018
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Best in Discipline
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2017
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Products & Services
Silver
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2017
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Promo And Activationu4e28Products & Services
Silver
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2017
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Interface & Navigation
Bronze
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2017
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Digital Craft | Music / Sound Design
Gold
LIA
2017
LIA
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Gold
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2017
LIA
TV/Cinema/Online Film | Branded Content
Silver
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2017
LIA
Digital | Business-to-Business
Silver
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2017
LIA
Digital | UX - User Experience
Silver
LIA
2017
LIA
Integration | Multi-platform
Silver
CLIO Awards
2017
CLIO Awards
Branded Entertainment | Audio
Bronze
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2017
CLIO Awards
Audio Technique | Sound Design
Silver
CLIO Awards
2017
CLIO Awards
Direct | Digital/Mobile
Gold
 

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