TOURISM IRELAND：DOORS OF THRONES
（视频时长：2′40″）
我们都知道北爱尔兰是美剧《权利的游戏》的拍摄地。当飓风「格特鲁德」在北爱尔兰将一棵山毛榉连根拔起时，爱尔兰旅游局用它做成了十扇「权力之门」，每一扇门上都细致地雕刻着《权利的游戏》第六季中每一集的故事梗概。这十扇「权力之门」分散在爱尔兰的各个地方，吸引着《权利的游戏》的粉丝们前来打卡、拍照。
项目信息
品牌/广告主
TOURISM IRELAND
营销机构
Creative Agency 创意代理商
Publicis London 阳狮广告 伦敦
参与者
奖项荣誉
2017
Cannes Lions
Outdoor | Use of Ambient Outdoor
Silver
2017
Cannes Lions
Outdoor | Special Build
Gold
2017
Cannes Lions
Media | Use of Social Platforms
Bronze
2017
D&AD Awards
PR | Creative Use of Media
Wood Pencil
2017
D&AD Awards
Branding | Brand Experience & Environments
Wood Pencil
2017
LIA
Non-Traditional | Travel
Gold
2017
LIA
Integration | Integration
Silver
2017
LIA
Design | Use of Illustration
Bronze
2017
LIA
Non-Traditional | Direct Marketing
Silver
2017
The One Show
Print & Outdoor | Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Silver Pencil
2017
The Webby Awards
Advertising & Media | Best Social Community Building and Engagement
People’s Voice Winner
专业评分
专业评分已截止
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