2023安迪国际广告获奖作品《桥》,催泪无数人的救赎故事

举报 2023-01

《The Bridge》

*片源来自新片场

非盈利组织PAWS NY在2023年1月推出了一支动画短片《桥》,借此表达人与宠物之间的关系对心理健康的益处。短片改编自真实故事,一个抑郁的男人想要结束自己的生命,没想到却被一只被遗弃在路边的流浪狗改变了自己的人生。短片中的桥以布鲁克林大桥为原型,配乐来自美国歌手Lou Reed的知名歌曲《Perfect Day》。

短片的开始,男人在房间中看着一家三口的全家福,画外音是妻子的声音,妻子告诉他女儿已经会叫爸爸了。而全家福照片上的裂痕却代表着温情的破碎,现实中男人独自一人生活。

另一边,瞎了一只眼睛的小狗被人从车上抛到大街上。小狗在桥上遇到了男人,冲他讨好地叫,而忧郁的男人不愿理会小狗。

第二次,男人又在桥上遇到了小狗,男人摸了摸小狗,小狗开心地摇尾巴,男人心中的一块被点亮了。小狗和男人熟悉之后,男人身上的光晕越来越大,也象征着他逐渐从抑郁中抽离出来,感受到生活的温暖。

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突然有一天,还是在桥上同样的位置,男人却找不到小狗,几次失落后,男人身上的光逐渐黯淡下来,他重新回归到抑郁,拿着那张全家福照片走到桥上,想要跳河。


在动物救助所的小狗看到了走过的男人,立刻追了上去,扑向想要自杀的男人,给男人的世界重新带来了光。


项目信息
品牌/广告主
PAWS NY

营销机构

参与者

奖项荣誉

Cannes Lions
2023
Cannes Lions
Digital Craft | Motion Graphics Design & Animation
Silver
D&AD Awards
2023
D&AD Awards
Film / Health & Wellbeing
Wood Pencil
D&AD Awards
2023
D&AD Awards
Animation / Characters & Creatures
Graphite Pencil
D&AD Awards
2023
D&AD Awards
Illustration / Animated
Graphite Pencil
D&AD Awards
2023
D&AD Awards
Animation / 2D Digital
Wood Pencil
LIA
2023
LIA
Health & Wellness - Craft | Music & Sound Design
Gold
LIA
2023
LIA
Health & Wellness - Craft | Animation
Gold
LIA
2023
LIA
Health & Wellness - Craft
Grand LIA
LIA
2023
LIA
Health & Wellness | Public Service/Charity/NGO
Silver
LIA
2023
LIA
Health & Wellness - Craft | Illustration
Gold
LIA
2023
LIA
Production & Post-Production | CGI Animation
Gold
CLIO Awards
2023
CLIO Awards
Design Craft | Animation
Gold
CLIO Awards
2023
CLIO Awards
Film | 61 Seconds to Five Minutes
Gold
CLIO Awards
2023
CLIO Awards
Film Craft (Music - Licensed) | Music - Licensed
Bronze
CLIO Awards
2023
CLIO Awards
Film Craft (Animation) | Animation
Gold
CLIO Awards
2023
CLIO Awards
Digital/Mobile & Social Media Craft | Moving Image/Video Design
Bronze
The One Show
2023
The One Show
Branded Entertainment | Craft - Art Direction
Bronze Pencil
The One Show
2023
The One Show
Health & Wellness | Craft - Art Direction
Gold Pencil
The One Show
2023
The One Show
Health & Wellness | Branded Content
Gold Pencil
The One Show
2023
The One Show
Moving Image Craft & Production | Animation - Single
Gold Pencil
The One Show
2023
The One Show
Health & Wellness | Film
Gold Pencil
The One Show
2023
The One Show
Design | Moving Image - Single
Silver Pencil
ADC Awards
2023
ADC Awards
Motion / Film Craft | Design for Good - Motion / Film Craft
Gold Cube
ADC Awards
2023
ADC Awards
Illustration | Animation - Single
Gold Cube
ADC Awards
2023
ADC Awards
Advertising | Television / Film / Online Video - Film - Single
Gold Cube
ADC Awards
2023
ADC Awards
Advertising | Branded Content / Entertainment - Online Video - Short Form
Silver Cube
ADC Awards
2023
ADC Awards
Motion / Film Craft | Craft in Motion / Film - Use of Music / Sound
Silver Cube
ADC Awards
2023
ADC Awards
Advertising | Craft in Video - Animation - Single
Gold Cube
ADC Awards
2023
ADC Awards
Motion / Film Craft | Craft in Motion / Film - Animation
Gold Cube
 

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