世界卫生组织曾做过调查，目前世界上共有约2.85亿人在视觉功能上存在障碍，而其中约有3900万人士为彻底失明。这款由韩国Dot公司设计并推出的智能手表是世界上第一款专为盲人设计的手表。Dot智能手表搭载了盲文显示系统，最多能在屏幕上同时显示4个盲文词汇。而文字显示的速度可以根据用户需要，进行个性化定制，来更好地被用户所掌控。
Dot智能手表也搭载了你能在其它智能手表上看到的各种功能，比如闹钟、短信、导航、蓝牙和码表等等。即便用户不停使用Dot，它的续航时间也能长达10个小时。
项目信息
品牌/广告主
DOT. The first Braille Smartatch
营销机构
Creative Agency 创意代理商
Serviceplan Korea
参与者
奖项荣誉
2018
D&AD Awards
Direct | Direct Product & Service
Wood Pencil
2017
D&AD Awards
Creativity for Good | Product Design
Graphite Pencil
2017
D&AD Awards
Product Design | Inclusive Product Design
Yellow Pencil
2017
D&AD Awards
Digital Design | Technological Innovation
Black Pencil
2017
NYF Advertising Awards
Package & Product Design
First Prize
2017
NYF Advertising Awards
Avant-Garde / Innovation, Use of Technology, Civic & Social Education
Second Prize
2017
NYF Advertising Awards
Public Service Announcements/Communications, Mobile Marketing
Second Prize
2017
The One Show
Design Innovation in Design / Digital Design
Gold Pencil
2017
The One Show
Mobile | Innovation in Mobile
Silver Pencil
2017
The One Show
Integrated Digital & Physical Product
Gold Pencil
2017
ADC Awards
Digital | Interactive / Innovation - Single
Gold Cube
2017
The Webby Awards
MOBILE SITES & APPS | Connected Products & Wearables
Winner
2017
The Webby Awards
MOBILE SITES & APPS | Connected Products & Wearables
People’s Voice Winner
2017
AD STARS
Public Service Advertising | Human Rights
Silver
2017
AD STARS
Design | Product & Service | Electronics | IT| Office Equipments | Home electronics & audio-visual | Business Equipment & Servic
Gold
2017
AD STARS
Interactive | Product & Service | Electronics | IT| Office Equipments | Home electronics & audio-visual | Business Equipment & Servic
Gold
2017
AD STARS
PR | Product & Service | Electronics | IT| Office Equipments | Home electronics & audio-visual | Business Equipment & Servic
Gold
2017
AD STARS
Innovation | Product & Service | Electronics | IT| Office Equipments | Home electronics & audio-visual | Business Equipment & Servic
Grand Prix
2017
Cristal Festival
Digital | Digital Innovation
Sapphire (Silver)
2017
Cristal Festival
Digital | Best Use of Technology
Emerald (Bronze)
2017
Cristal Festival
Mobile | Innovative Technology
Emerald (Bronze)
2017
Cristal Festival
Mobile | Connected Device
Cristal (Gold)
专业评分
专业评分已截止
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