来源：中国广告杂志
Glico这个品牌已有60多年的历史, 这个品牌也是日本人心目中童年的代名词。虽然产品卖得很好,但品牌还是想找到一种方法，创造出真正有助于儿童发展的东西。当世界已经接受编程教育的时候，日本的学校课程却很陈旧落后。如何将最新的技术与品牌结合起来？
GLICODE是最早使用高级图像识别技术的企业之一，他们将糖果转化为代码来教导孩子编程原理的应用。其中Glico最受欢迎的产品包括Pocky，杏仁峰及Bisco，代表了序列、条件和循环这三个基本要素的新视觉语言的转换，通过使用物理对象，可以有助于幼儿更直观地学习。通过摆放糖果序列来指导游戏的角色如何移动，一旦铺设好，捕捉到物理序列，移动应用程序自动将其转换为可执行代码。
该技术在日本国内外引起了广泛的关注，并赢得了计算机科学组织的赞誉。
项目信息
品牌/广告主
Glico 格力高
营销机构
Creative Agency 创意代理商
Dentsu 电通 东京
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2017
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2017
Cannes Lions
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Bronze
2017
LIA
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Bronze
2017
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2017
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2017
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2017
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2017
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2017
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2017
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Silver
2017
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Silver
2017
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Gold
2017
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Silver
2017
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2017
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2017
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Silver
2017
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Mobile | Mobile advertising
Crystal
2017
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Direct | Product & Service | Foods
Silver
2017
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Silver Spike
2017
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2017
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Silver Spike
2017
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2017
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Bronze Spike
2017
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Silver Spike
2017
Spikes Asia
Mobile | Augmented Mobile Experience
Gold Spike
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