来源：TOPYS
作者：sciascia
韩国人在冬天，有在玻璃上贴暖贴纸（其实就是我们常说的泡泡纸）的习惯。这种泡泡纸贴在玻璃上，相同的室内温度大概可以减少20%的暖气消耗，真心是实惠又环保的暖冬之举。
那么这个和优衣库有什么关系呢？
熟悉优衣库的人一定都知道他们家那款大力宣传的heattech内衣，最大的卖点便是薄但是很暖。这似乎和暖贴泡泡纸还有那么点相似，于是他们展开了一个「买heattech保暖系列衣服，就送贴窗防寒专用泡泡纸」。优衣库在泡泡纸上印上了自己设计的heattech标志，立马比平常的泡泡纸时尚度高出了好几倍。
优衣库heattech暖贴纸
严冬，尤其是韩国这样的国家，如何保暖是民生大事。
优衣库从生活日常小事入手，一张被设计优化过的泡泡纸好看好用还免费，可以轻松为每一个选择优衣库的家庭，带来一点愉悦和温暖的改变，这大概也是促使人们愿意主动在社交圈传播的动力。
活动总共送出了50万份的泡泡纸，销售业绩提升了203%。其实销售业绩都是小利，50万个免费的窗体广告才是大利，这应该算是营销史上送赠品送的相当成功的案例之一了。
项目信息
品牌/广告主
UNIQLO 优衣库
营销机构
Creative Agency 创意代理商
Cheil Worldwide
参与者
奖项荣誉
2017
Cannes Lions
Outdoor | Non-Standard Indoor Advertising
Bronze
2017
D&AD Awards
Media | Use of Outdoor
Graphite Pencil
2017
LIA
The NEW | Media Creativity
Silver
2017
CLIO Awards
Brand Design | Environmental
Bronze
2017
The One Show
Print & Outdoor | Promotional / Collateral / Promotional Items - Single or Campaign
Silver Pencil
2017
ADFEST
Promo Lotus | Best Use Of Print & Conventional Outdoor
Silver Lotus
2017
ADFEST
Media Lotus | Best Use Of Ambient: Small Scale
Gold Lotus
2017
ADFEST
Direct Lotus | Best Use Of Print & Conventional Outdoor
Gold Lotus
2017
ADFEST
Outdoor Lotus | Ambient: Small Scale
Silver Lotus
2017
AD STARS
Design | Product & Service | Cosmetic / Beauty / Clothing / Footwear and accessories
Bronze
2017
AD STARS
Campaign Videos (Case film)
Gold
2017
AD STARS
Design | Communication Design | Self promotion
Silver
2017
AD STARS
Promotion | Product & Service | Cosmetic / Beauty / Clothing / Footwear and accessories
Crystal
2017
AD STARS
PR | Product & Service | Cosmetic / Beauty / Clothing / Footwear and accessories
Silver
2017
AD STARS
Direct | Use of direct marketing | Ambient media
Silver
2017
AD STARS
Promotion | Use of Promo & Activation | Use of print or standard outdoor in a promotional campaign
Silver
2017
Spikes Asia
Design | Brand Communication
Silver Spike
2017
Spikes Asia
Design | Point of Sales, Consumer Touchpoints & In-store Collateral
Bronze Spike
2017
Spikes Asia
Direct | Durable Consumer Goods
Bronze Spike
2017
Spikes Asia
Direct | Use of Print or Outdoor
Bronze Spike
2017
Spikes Asia
Outdoor | Use of Ambient Outdoor
Silver Spike
2017
Spikes Asia
Outdoor | Non-standard Indoor Advertising
Bronze Spike
2017
Spikes Asia
Promo & Activation | Durable Consumer Goods
Bronze Spike
2017
Spikes Asia
Promo & Activation | Use of Ambient Media: Small Scale
Bronze Spike
2017
Spikes Asia
Design | Promotional Item Design
Gold Spike
专业评分
专业评分已截止
评论
评论
推荐评论
全部评论（8条）