《BudMag is officially launched!》
上个月，百威在巴西把啤酒杯垫做成了黑胶唱片的样式来支持地下音乐人。
最近，百威又在哥伦比亚“整活儿”，与创意机构Wieden+Kennedy （Sao Paulo）合作 ，联合《滚石》杂志，把杂志的内容印在了啤酒包装盒上。首期BugMag印刷了10万份，刊载了Nath, Kapo, Benú and Sai.四位音乐人的信息。
项目主创W+K的Alexandre Giampaoli和Humberto Cunha谈道：“百威想做一系列支持地下艺术家的活动，之前已经有不错的项目出街，我们想为客户做一些更加与众不同的创意。我们一直都很喜欢音乐杂志，然后又偶然发现，对于新锐艺术家来说，音乐杂志也是他们宣传自己的主要渠道。而百威啤酒的销量在全球领先。于是我们联想到，既然全球各地都有这么多啤酒包装，为什么不直接把杂志印在啤酒的包装盒上呢？我们创意的核心概念也有了——向纸媒伸出援手。这就是BugMag的诞生过程。”
首期BugMag可以在哥伦比亚的线上线下渠道买到。杂志上还附有艺术家们个人网站的二维码，引导消费者去了解更多艺术家，帮助艺术家们扩大个人影响力。
CREDITSBudweiser BudMag
AGENCY: Wieden+Kennedy
PROJECT NAME: BudMag
CLIENT: Anheuser-Busch Inc.
PRODUCT: Budweiser
GLOBAL CEO: Neal Arthur
GLOBAL CCO: Karl Lieberman
LATIN AMERICA CCO: Felipe Ribeiro
CREATIVE DIRECTORS: Rafael Melo, Renan Molin
ACD / WRITER: Alexandre Giampaoli
ACD / ART DIRECTOR: Humberto Cunha
ART DIRECTOR: Leandro Beraldo
COPYWRITER: Gustavo Moraes
DESIGNER: Djavan Amorim
HEAD OF PRODUCTION SAO PAULO: Patricia Gaglioni
HEAD OF PRODUCTION NEW YORK: Nick Setounski
EXECUTIVE PRODUCER: Dave Lambert
SPECIAL PROJECTS PRODUCERS: Fernanda Segura, Tábata Viana
PRODUCERS: Leticia Hernandez and Mariana Golpian
PROJECT MANAGER: Roberta Guzzardi
HEAD OF PR: Danúbia Paraizo
GROUP ACCOUNT DIRECTOR: Brooke Stites
ACCOUNT DIRECTOR: Courtney LeBlanc
MANAGEMENT SUPERVISOR: Bianca Nikic
ACCOUNT SUPERVISOR: Thomaz Falzoni, Cameron Carr
ACCOUNT EXECUTIVE: Saporah Carter
ASSISTANT ACCOUNT EXECUTIVE: Grace Yeo
PLANEJAMENTO/ MEDIA COMMS: Zack Green, Javaad Beg
BUSINESS AFFAIRS: Paul Fitzgerald
BROADCAST TRAFFIC: Laura Guerra
FILM PRODUCTION COMPANY: JOINT
DIRECTOR: DRVNK
1ST DIRECTOR ASSISTANT: Fernanda Segura
PHOTOGRAPHY DIRECTOR: Pedro de la Fuente
EXECUTIVE PRODUCER (JOINT): Patricia Gaglioni | Fernanda Segura
POST PRODUCER COORDINATOR: Mauricio Kazu
EDITOR AND MOTION DESIGN: Rodrigo Aranha, Pedro Silveira e Gabriel Santana
FINISHING EDITOR: Rodrigo Aranha, Pedro Silveira e Gabriel Santana
COLOR GRADING: Node Post
3D PRODUCTION: Gabinete.co
ANIMATION DIRECTOR: Rodrigo "Digones" Ribeiro
LOOKDEV: José Rafael C. Fontour
3D MODELING & ANIMATION: Rodrigo "Digones" Ribeiro
2D ANIMATION: Fernando Shelka
ACCOUNT EXECUTIVE: Marcella Boneder
AUDIO PRODUCTION COMPANY: MUG SHOT
EXECUTIVE PRODUCER AUDIO: Gilvana Viana
MUSIC PRODUCER: Arthur Abrami, Bruno Zibordi, Chico Reginato e Maurício Herszkowicz
AUDIO MIX: Leandro Rodrigo, Henrique Ohara e Henrique Oliveira
ACCOUNT EXECUTIVE AUDIO: Guto Figueiredo e Maite Magoga
AUDIO PRODUCER COORDINATOR: Jaque de Paula e Giuliana Tavares
CLIENT: Budweiser / AB InBev
VP GLOBAL MARKETING: Todd Allen
GLOBAL MARKETING DIRECTORS: Lia Bertoni | José Oliveira
GLOBAL MARKETING MANAGER: Morgan Franklin
Colombia Marketing Director: Juanita Leon
Colombia Marketing Managers: Camila Romero, Juan Cortes Duran and Laura Garzon
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