“火星之旅” VR 体验科学教育
航天制造公司 Lockheed Martin 「Generation Beyond」计划的启动活动之一“The Field Trip to Mars”，让学生们在搭校车到美国科学与工程嘉年华的路上，体验惊喜的火星之旅。
校车巴士的窗户安装了 4K 透明显示屏幕，将华盛顿特区的每条街道制作成火星表面显示于车窗上，校车每小时开 30 英里，窗外就显示每小时 30 英里的火星表面。
“火星体验校车”的想法是洛歇马丁“超越世代”计划一部分，该公司希望通过别开生面的手法，引起学童对科学、科技、工程及数学的兴趣，继而投身科研行业。
洛歇马丁主席休森表示，这一代学生很可能成为人类探索太空的先驱，他说：“我们的责任是启发及好好装备他们，为这趟旅程作好准备。”
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Lockheed Martin
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Creative Agency 创意代理商
McCann 麦肯 纽约
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奖项荣誉
2017
D&AD Awards
Direct | Direct Response/Ambient
Graphite Pencil
2017
D&AD Awards
Spatial & Experiential Design | Experiential Design
Wood Pencil
2017
D&AD Awards
Digital Design | Digital Installations
Yellow Pencil
2017
D&AD Awards
Direct | Direct Innovation
Graphite Pencil
2017
D&AD Awards
Digital Marketing | Innovative Use of Technology
Yellow Pencil
2017
NYF Advertising Awards
Interactive, Ambient
Second Prize
2017
NYF Advertising Awards
Best Use of Media, Design, Avant-Garde/Innovative, Activation & Engagement
First Prize
2017
NYF Advertising Awards
Exhibitions & Installations, Activation & Engagement, Installations, Exhibitions & Live Events, Transportation
First Prize
2017
The One Show
Public Relations | Events & Experiential
Gold Pencil
2017
The One Show
Design Innovation in Design / Immersive Design
Gold Pencil
2017
The One Show
Responsive Environments | Craft / Storytelling
Gold Pencil
2017
The One Show
Interactive | Ambient / Immersive / Virtual Reality (VR)
Best of Discipline
2017
The One Show
Direct Marketing Innovation in Direct
Gold Pencil
2017
The One Show
Direct Marketing Craft / Use of Digital Technology
Gold Pencil
2017
The One Show
Interactive | Ambient / Immersive / Digital Installations
Gold Pencil
2017
The One Show
Branded Entertainment Experiential / Virtual Reality (VR)
Gold Pencil
2017
The One Show
Innovation in Branded Entertainment
Gold Pencil
2017
The One Show
Responsive Environments | Use of Technology / Virtual Reality (VR)
Gold Pencil
2017
The One Show
Interactive | Innovation in Interactive / Ambient / Immersive
Gold Pencil
2017
The One Show
Print & Outdoor | Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Gold Pencil
2017
The One Show
Responsive Environments | Innovation in Responsive Environments
Silver Pencil
2017
The One Show
Direct Marketing Ambient / Immersive / Installations
Gold Pencil
2017
The One Show
Print & Outdoor | Craft / Use of Digital Technology - Single or Campaign
Gold Pencil
2017
The One Show
Design Branding / Brand Installations
Gold Pencil
2017
The One Show
Cross-Platform Experiential / Augmented Reality
Gold Pencil
2017
The One Show
Cross-Platform Innovation in Cross-Platform / Experiential
Gold Pencil
2017
The One Show
Interactive | Ambient / Immersive / Virtual Reality (VR)
Gold Pencil
2017
The One Show
Public Relations | Innovation in Public Relations
Gold Pencil
2017
ADC Awards
Digital | Interactive / Augmented Reality / Virtual Reality - Single
Gold Cube
2017
ADC Awards
Advertising | Pop-Ups / Events - Single
Gold Cube
2017
ADC Awards
Digital | Interactive / Innovation - Single
Gold Cube
2017
ADC Awards
Digital | Digital Experiences / Responsive Environments - Single
Gold Cube
2017
ADC Awards
Digital | Craft in Digital / Use of Technology - Single
Gold Cube
2017
ADC Awards
Digital | Digital Experiences / Installation - Single
Gold Cube
2017
ADC Awards
Advertising | Pop-Ups / Installations - Single
Silver Cube
2017
ADC Awards
Advertising | Pop-Ups / Immersive - Single
Gold Cube
2017
ADC Awards
Digital | Craft in Digital / Art Direction Single
Bronze Cube
2017
ADC Awards
Motion | Motion / Innovation - Single
Silver Cube
2017
ADC Awards
Digital | Digital Experiences / Event - Single
Gold Cube
2017
ADC Awards
Digital | Interactive / Augmented Reality / Virtual Reality - Single
Best in Discipline
2017
The Webby Awards
Advertising & Media | Experience Marketing
People’s Voice Winner
2017
The Webby Awards
Advertising & Media | Technical Achievement
People’s Voice Winner
2017
The Webby Awards
Online Film & Video | VR: Gaming, Interactive, or Real-time (Branded)
Winner
2016
NYF Advertising Awards
Outdoor/Out of Home Marketing, Activation & Engagment
Grand Prize
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