百事是著名体育明星和体育赛事的赞助商，但同时也鼓励普通人从运动上获得身心满足。因此，Pepsi Light 的自我定位是城市活动的理想饮品。
在日常的体育运动中，人们可获得积极的、自发的、无忧无虑的快乐，像是一瞬间卸下了所有负担。 为了成为这些特殊瞬间的重要组成部分，我们非常偶然地将标志性的百事可乐标志融入了这些迷人的动作中。请点击图片在超清原图观赏。
Pepsi Light - Iconic Moments
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项目信息
品牌/广告主
Pepsi 百事可乐
营销机构
Creative Agency 创意代理商
BBDO Group Germany GmbH
参与者
奖项荣誉
2017
D&AD Awards
Press Advertising | Press Advertising Campaigns (National)
Wood Pencil
2017
CLIO Awards
Print
Gold
2017
CLIO Awards
Out of Home | Billboard
Gold
2017
CLIO Awards
Print Technique | Photography
Gold
2017
CLIO Awards
Print Technique | Art Direction
Gold
2017
ADC Awards
Design | Posters / Print or Electronic Billboards - Series
Silver Cube
2017
ADC Awards
Advertising | Out of Home / Posters - Campaign
Silver Cube
2017
ADC Awards
Advertising | Art Direction / Poster Advertising - Campaign
Silver Cube
2017
ADC Awards
Design | Photography / Products / Commercial - Series
Gold Cube
2017
ADC Awards
Advertising | Out of Home / Print or Electronic Billboards - Campaign
Silver Cube
2017
ADC Awards
Advertising | Art Direction / Press / Print Advertising - Campaign
Gold Cube
2017
ADC Awards
Advertising | Press / Newspaper - Campaign
Silver Cube
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