Myer - Give Registry
（视频时长：2′ 13″）
当一位女性想要远离虐待，事实上她所离开的大多是生活。
Give Registry 是女性想要重新开始时所需的基础生活用具系列。这个倡议是 Myer 百货公司和救世军 (Salvation Army) 之间的一个合作项目，可以让顾客代替受虐幸存者购买毛巾、盘子和水壶等日常用品。
项目信息
品牌/广告主
Myer
营销机构
Creative Agency 创意代理商
Clemenger BBDO 墨尔本
参与者
奖项荣誉
2018
The One Show
Public Relations | Media Relations
Silver Pencil
2018
The One Show
Public Relations | Integrated Campaign
Best of Discipline
2018
AWARD Awards
Creativity For Good | Advertising & Marketing Communications
Bronze
2018
AWARD Awards
Direct Marketing | Integrated Solutions
Bronze
2018
AWARD Awards
Public Relations | Best Corporate Social Responsibility Campaign led by PR
Bronze
2018
AWARD Awards
Integrated Campaign
Bronze
2017
CLIO Awards
Integrated Campaign
Gold
2017
CLIO Awards
Brand Partnerships & Collaborations
Gold
2017
AWARD Awards
Design | Environmental Design
Bronze
2017
Tangrams
EFFECTIVENESS | Integrated Marketing Campaign
Shortlist
2017
Effie Worldwide
Shopper Marketing
Bronze
专业评分
专业评分已截止
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