adidas:城市一路绿灯,只为所有跑步爱好者

举报 2017-02

城市里有很多城市跑步者。每个跑步者都有不同的目的,但是他们都有一个共同的敌人:红绿灯。伦敦有6252个信号,纽约有12460个,东京有15772个。信号对于交通控制和拯救生命是绝对必要的。然而,他们让完成一个不受干扰的城市跑步几乎是不可能的,让跑步者放慢速度,并阻碍记录时间的表现。为了支持所有的跑步者,阿迪达斯日本公司指定一个方案来解决这个问题,让城市夜跑者的梦想成真。

这个方案的主题就叫“ Green Light Run ”。

Adidas:城市一路绿灯,只为所有跑步爱好者

阿迪达斯通过和东京都市警察局的合作,分析了该市15772个交通灯的算法,分析了红色和绿色信号的周期和持续时间。使用导航 app 制造商 NAVITIME 提供的地图数据,在东京市中心设计了全程42.195公里的马拉松。

一个语音导航系统引领着城市的跑步者们,他们的路线一直不间断地出现,无须为红绿灯而暂停。

Adidas:城市一路绿灯,只为所有跑步爱好者

Adidas:城市一路绿灯,只为所有跑步爱好者

Adidas:城市一路绿灯,只为所有跑步爱好者

Adidas:城市一路绿灯,只为所有跑步爱好者

Adidas:城市一路绿灯,只为所有跑步爱好者

项目信息
品牌/广告主
adidas 阿迪达斯
adidas 阿迪达斯

营销机构

Creative Agency 创意代理商
TBWA 日本

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