在澳大利亚，四分之一的儿童和一半的成年人肥胖或超重。这种流行病的根源之一是父母缺乏健康的角色塑造。
作为一个组织，基督教青年会希望在解决问题上发挥作用，同时提高人们对他们品牌理念的认识，并最终提高他们的医疗服务注册。因此，我们创造了这个品牌目标的一个体现:一种新型的运动器材，它利用孩子的体重作为锻炼的砝码，允许父母的锻炼来为孩子的玩耍提供动力。
3台机器包括;
Pec-A-Boo：作为婴儿保镖的机器飞行
Row-Row-Row-Machine：为孩子的乘驾海豚提供动力的划船机。
Pull-Upsy-Daisy：这是一个为孩子做跷跷板的拉升平台。
YMCA Playnasium 在全州的公共公园内安装，它利用孩子的体重作为锻炼的砝码，允许父母的锻炼来为孩子的玩耍提供动力。每一件设备都是针对不同的年龄组和不同的肌肉群而设计的——但是所有的设备都能帮助父母们适应环境，和孩子们共度美好时光，并树立良好的行为榜样。
项目信息
品牌/广告主
YMCA Victoria
营销机构
Creative Agency 创意代理商
McCann 墨尔本
参与者
奖项荣誉
2017
Cannes Lions
Outdoor | Interactive Outdoor Experiences
Silver
2017
Cannes Lions
Non-commercial Exhibitions & Experiences
Bronze
2017
D&AD Awards
Product Design | Prototypes
Wood Pencil
2017
D&AD Awards
Branding | Brand Experience & Environments
Wood Pencil
2017
D&AD Awards
Creativity for Good | Product Design
Wood Pencil
2017
LIA
Design | Experiential Design
Gold
2017
LIA
Design | Installations/Displays
Gold
2017
NYF Advertising Awards
Travel, Tourism & Leisure
Second Prize
2017
The One Show
Ambient Media (Indoor & Outdoor) | Installations & Immersive - Campaign
Bronze Pencil
2017
The One Show
Immersive | Environmental | Outdoor Spaces
Bronze Pencil
2017
The One Show
Design | Branding / Brand Installations
Silver Pencil
2017
ADFEST
Outdoor Lotus | Ambient: Large Scale
Bronze Lotus
2017
ADFEST
Promo Lotus | Experiental & Events
Gold Lotus
2017
ADFEST
Design Lotus | Product Design: Consumer Products
Silver Lotus
2017
ADFEST
Promo Lotus | Ambient Promotion: Large Scale
Gold Lotus
2017
AD STARS
PR | Practices & Specialism | Events & Experiential (PR campaign that use an event or stunt)
Bronze
2017
AD STARS
Promotion | Use of Promo & Activation | Use of exhibitions and installations e.g. vending machines, interactive digital events, digital installations, floor graphics, transit advertising
Bronze
2017
AD STARS
Design | Communication Design | Promotional items
Silver
2017
AD STARS
Direct | Use of direct marketing | Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
Bronze
2017
AD STARS
Outdoor | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Direct | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Special build
Bronze
2017
Spikes Asia
Media | Use of Ambient Media: Large Scale
Bronze Spike
2017
Spikes Asia
Healthcare | Health Services & Facilities
Silver Spike
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