承认错误是一个品牌建立信任的最快途径。所以，我们创造了一个“意外”的错误，在一封电子邮件中的我们的实习生提姆，发到一些750万成员提供一片10亿（而不是100万）点。经过24个小时的头条新闻和评论的爆炸，我们尊重提姆的错误（像所有值得信赖的品牌一样），让澳大利亚利用我们。人们通过的银行奖励点数越多，他们在10亿分中所占的份额就越大。
随之而来的后果被记录在一个40部分的迷你系列，它的目的是发挥在线上的每一个设备，平台和屏幕，无论我们的观众在5月浏览。但与你收看的大多数电视剧不同的是，这一系列的内容发现了你，知道你已经看到了什么，并在你下次在线时提供了相关的剧集。
项目信息
品牌/广告主
Velocity Frequent Flyer
营销机构
Creative Agency 创意代理商
CHE Proximity 澳大利亚
参与者
奖项荣誉
2018
Cannes Lions
Media | Use of Branded Content created for Digital or Social
Bronze
2018
ADC Awards
Craft in Online | Mobile | Content Strategy | Campaign
Silver Cube
2018
ADC Awards
Integrated | Integrated | Campaign
Bronze Cube
2018
AWARD Awards
Integrated Campaign
Bronze
2018
AWARD Awards
Digital | Online Promotion, Campaign
Gold
2018
AWARD Awards
Direct Marketing | Direct Response Advertising, Campaign. Single Medium
Bronze
2018
AWARD Awards
Direct Marketing | Digital Direct Response, Campaign
Silver
2018
AWARD Awards
Digital | Social Media - Best use of Social Media in a Promotional Campaign
Silver
2018
AWARD Awards
Direct Marketing | Integrated Solutions
Bronze
2018
AWARD Awards
Direct Marketing | Best Use of A Loyalty Or Rewards Program
Gold
2018
AWARD Awards
Digital | Social Media - Best Integrated Social Campaign
Silver
2018
AWARD Awards
Digital | Social Media - Online Film, Campaign
Silver
2018
AWARD Awards
Direct Marketing | Electronic Direct Mail
Bronze
2018
ADFEST
Promo Lotus | Best Use Of Film & Radio
Finalist
2018
ADFEST
Integrated Lotus
Finalist
2018
ADFEST
Promo Lotus | Best Use of Film & Radio
Bronze Lotus
2018
ADFEST
Integrated Lotus
Gold Lotus
2018
Spikes Asia
Creative Effectiveness | Creative Effectiveness
Grand Prix
2018
Tangrams
Effectiveness | Innovative Use of Media
Gold
2018
Tangrams
Data & Analytics
Platinum Award
2018
Tangrams
Digital Strategy | Digitally Integrated Campaign
Silver
2018
Tangrams
Media Strategy | Digital Media
Shortlist
2018
Tangrams
Data & Analytics | Personalisation
Shortlist
2018
Tangrams
Data & Analytics | Data Storytelling
Gold
2018
Tangrams
Digital Strategy | Video
Silver
2018
Tangrams
Effectiveness | Lifestyle
Gold
2018
Tangrams
Media Strategy | Integrated Use of Media
Shortlist
2018
Tangrams
Media Strategy | Branded Content
Bronze
2018
Tangrams
Digital Strategy | Lifestyle
Gold
2018
Tangrams
Media Strategy | Lifestyle
Bronze
2018
Tangrams
Effectiveness | Integrated Marketing Campaign
Gold
2017
Spikes Asia
Promo & Activation | Use of Social Platforms
Silver Spike
2017
Spikes Asia
Media | Use of Branded Content created for Digital or Social Media
Silver Spike
2017
Spikes Asia
Direct | Retention
Silver Spike
2017
Spikes Asia
Direct | Acquisitions
Silver Spike
2017
Spikes Asia
Digital | Travel, Leisure, Retail, Restaurants & Fast Food Chains
Gold Spike
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