菲律宾绿色和平组织海边度假村奈克做了一个巨大的鲸鱼塑料艺术品。
绿色和平组织菲律宾在其脸谱网页面上写道：“听鲸鱼的召唤，仔细观察，看看塑料污染对海洋造成了什么影响。”。
“我们希望这个安装鼓励公众采取行动，# refuseplastic。“让我们告诉东盟国家停止塑料的祸害，”
作为今年东盟论坛的东道主，环境保护主义者敦促菲律宾在解决塑料污染问题上发挥领导作用。
项目信息
品牌/广告主
Greenpeace 绿色和平 菲律宾
营销机构
Creative Agency 创意代理商
Dentsu Jayme Syfu Makati
参与者
奖项荣誉
2018
Cannes Lions
Outdoor | Ambient Outdoor
Gold
2018
Cannes Lions
Design | Non-commercial Exhibitions & Experiences
Silver
2018
CLIO Awards
Innovation | Medium Innovation
Gold
2018
CLIO Awards
Out of Home | Takeover
Gold
2018
CLIO Awards
Print & Out of Home Technique | Art Direction
Gold
2018
CLIO Awards
Public Relations | Environmental
Silver
2018
ADFEST
Media Lotus | Best Use of Guerilla Marketing
Gold Lotus
2018
ADFEST
Design Lotus | EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT
Silver Lotus
2018
ADFEST
Outdoor Lotus | Ambient: Large Scale
Finalist
2018
ADFEST
Outdoor Lotus | Guerilla Marketing
Finalist
2018
ADFEST
Direct Lotus | Best Use Of Direct Ambient: Large Scale
Finalist
2018
ADFEST
Outdoor Lotus | Ambient: Large Scale
Gold Lotus
2018
ADFEST
Outdoor Lotus | Guerilla Marketing
Gold Lotus
2018
ADFEST
Effective Lotus | Effective Lotus - Small Budget
Gold Lotus
2018
ADFEST
Effective Lotus | Small Budget
Finalist
2018
ADFEST
Media Lotus | Best Use Of Guerilla Marketing
Finalist
2018
ADFEST
Direct Lotus | Best Use of Direct Ambient: Large Scale
Gold Lotus
2018
ADFEST
Design Lotus | Exhibitions, Events & Public Environment
Finalist
2018
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Special build
Grand Prix
2018
AD STARS
Outdoor | Outdoor Craft | Art direction
Gold
2018
AD STARS
Design | Communication Design | Self promotion
Gold
2018
AD STARS
Interactive | Use of Interactive | Use of Web Platforms
Bronze
2018
AD STARS
PR | Practices & Specialism | Corporate reputation & communication
Bronze
2018
AD STARS
Diverse Insights
Silver
2017
Spikes Asia
PR | Charities & Non-profit
Silver Spike
2017
Spikes Asia
Outdoor | Special Build
Silver Spike
2017
Spikes Asia
Direct | Charities & Non-profit
Bronze Spike
2017
Spikes Asia
Design | Spatial Brand Installation & Experience
Bronze Spike
2017
Spikes Asia
Media | Use Of Stunts
Gold Spike
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